April 25, 2019
New York, NY

Event Sponsors


Thursday, 04/25

8:00 AM
8:00 AM ET
Registration & Check-In
8:15 AM
8:15 AM ET
Continental Breakfast
8:15 AM
8:15 AM ET
8:45 AM
8:45 AM ET
Opening Remarks
9:00 AM
9:00 AM ET
Upfront 2019-2020
After decades of predicting the upfront's deathknell, television's advanced advertising sales season is alive and well, and bigger than ever. Yes, the Big 4 broadcast networks, may be squeezed by an increasing number of cable and digital players, but there is more attention, frenzy and hype in the upfront marketplace than ever before. Will ad budgets follow, or have alternative options gotten to the point that advertisers and media buyers no longer feel pressured and may just sit things out. Or will 2019-20 be upfront business as usual?
Wayne Friedman, West Coast Editor, MediaPost 
Gibbs Haljun, Total Investment Lead, GroupM’s Mindshare 
Jason Kanefsky, Former Managing Partner-Marketplace Intelligence, Havas Media 
Mike Law, Head of US Media Investment, Dentsu Aegis Network 
John Muszynski, Chairman, Publicis Media Exchange (PMX) 
10:00 AM
10:00 AM ET
10:10 AM
10:10 AM ET
Coffee & Networking
10:30 AM
10:30 AM ET
Upfront 2023-2024
With Madison Avenue pushing science, logic and better data targeting, will programmatic trading finally be the undoing of program haggling? Interpublic's Mediabrands predicts -- that with the exception of election years -- TV advertising is now in a permanent recession. Meanwhile, Publicis’ Rishad Tobaccowala predicts as much as 30% of all advertising will disappear by 2024, mainly because consumers will divert their attention to non-ad-supported options like subscription VOD, etc. What do these changes portend for network TV’s annual sales bazaar? Will the upfront remain the last vestige of old school face-to-face -- or martini-to-martini -- human negotiating.
Joe Mandese, Editor-in-Chief, MediaPost 
Adam Gerber, Executive Director, US Investment Strategy, GroupM 
Tom Goodwin, Executive Vice President -- Head of Innovation, Zenith Media 
Arthur Muldoon, Co-CEO at Amnet Group US / Co-Founder, Accordant Media 
Jonathan Steuer, Chief Research Officer, Omnicom Media Group 
Catherine Warburton, Chief Investment Officer, Dentsu X 
11:15 AM
11:15 AM ET
Coffee & Networking
11:30 AM
11:30 AM ET
Conference Concludes


The Yale Club
50 Vanderbilt Avenue
Grand Ballroom
New York, New York, 10017

The Yale Club is located on the corner at 50 Vanderbilt Avenue between 44th and 45th Streets, across from the western entrance to Grand Central Station.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.


For press inquiries, please contact Ken Fadner at ken@mediapost.com.


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.