April 13, 2011
New York City

Event Sponsors

Agenda

Wednesday, 04/13

8:00 AM
Registration Opens
9:00 AM
Welcome and Opening Remarks
9:15 AM
Keynote: Q&A with Judy McGrath, Chairman/CEO, MTV Networks
Industry trailblazer McGrath will address the recent successes and coming hurdles at MTV Networks, where she oversees a portfolio that reaches every key demo and has a remarkable impact on pop culture. MTV saw record growth in 2010, while Nickelodeon continues its steadfast leadership. TV Land has produced breakout comedy “Hot in Cleveland” and Jon Stewart and Stephen Colbert are primed for a roiling 2012 election season. Oh, she might also have a thing or two to say about a group living and loving in Jersey.

Facilitator: David Goetzl Senior Editor, MediaPost
Keynote
Judy McGrath, Chairman and CEO, MTV Networks 
10:00 AM
Panel: Talking TV Upfront: Strong Markets, New Digital Video Competitors and Opinions
TV upfronts still take on a bullish nature for many. This year’s scatter markets arel hot and heavy -- which will push TV sellers to ask for big upfront increases -- even in an Internet premium video happy age. While much remains the same, we still hear media agencies talk about addressable advertising and about growing DVR usage. Growing Internet video usage seems always to mean more opportunity -- and more concern -- for content owners. Even with all of this, the big screen media value for marketers and TV networks hasn’t changed that much. Where’s the tipping point?
PanelistS
Mel Berning, EVP, Ad Sales, A & E Television Networks 
Dave Cassaro, Principal, Dave Cassaro Consulting 
Chris Geraci, President, National Video Investment, OMD USA 
Jeff Lucas, Head of Advertising Sales for Music and Entertainment Groups, MTV Networks 
Kris Magel, EVP, Director of National Broadcast, Initiative 
Donna Speciale, President, Turner Entertainment & Young Adult Ad Sales 
11:00 AM
Coffee Break
11:30 AM
Panel: From the Ivory Tower to Towering Influence
At the top media companies and agencies, researchers now have a seat in the C-suite, influencing nearly every major strategic decision. After all, it’s no longer three networks, but three screens. And who knows how consumers will take advantage and how networks will be able to measure how they do it? On just TV, there’s grappling with single-source measurement; set-top-box data; proper commercial loads; what Millennials want; and is there too much reality TV?
PanelistS
Colleen Fahey Rush, EVP/CRO, Viacom Media Networks 
Brian Hughes, Senior Vice President-Audience Intelligence & Strategy, MAGNA 
Judy Vogel, Director, Insights and Analysis, Media Storm 
Jack Wakshlag, Chief Research Officer, Turner Broadcasting 
12:15 PM
Lunch
12:30 PM
Sponsor Luncheon Workshop
 Presented by Networked Insights

1:15 PM
Keynote: Q&A with Univision COO Randy Falco on What’s Next as America Changes
The Census results show huge growth in the Hispanic population, giving Falco ammunition as he lobbies advertisers that Univision deserves a greater share of their dollars. Univision now believes it competes with ABC, CBS, NBC and Fox. This year, it plans to launch new networks and elevate its sports offerings. After 31 years at NBC, change is nothing new for Falco. While there, NBC’s acquisition of Telemundo gave Falco oversight of that network, a competitor with multiple Univision properties.

Facilitator: David Goetzl Senior Editor, MediaPost
Keynote
Randy Falco, EVP and COO, Univision 
2:00 PM
Panel: Advertiser as Programmer: New Business Models to Win in Today’s Paid/Owned/Earned Media Landscape
With fragmented and rapidly expanding distribution channels challenging traditional business models, advertisers have a ripe opportunity to fill a void in program creation. Instead of waiting for demographically targeted and contextually relevant programming to find them, marketers have a chance to conceive, architect and build content -- and to hold an equity stake in it. Yet, how willing are they to stomach the greater risks -- but potentially higher rewards – that come with owning and not renting? Further, how is success measured in an advertiser-as-programmer world?
Moderator
Mike Rosen, President, Chief Activation Officer, Starcom USA 
PanelistS
Jordan Levin, CEO, Generate 
Christina Norman, CEO, OWN: Oprah Winfrey Network 
Ben Silverman, CEO, Electus 
Terry Wood, Former President of Creative Affairs and Development, CBS TV Distribution 
2:45 PM
Coffee Break
3:15 PM
Panel: Musical TV, Reality Fun, P.M. Talkers, and Every TV Program in Between
Whither NBC again? Brian Roberts said it could take "years" for the network to rebound. Is that what TV advertisers are looking for? Cable surges with scripted shows driving TV network performances. Or is it the plethora of reality shows? Does that matter to marketers? Syndication: Oprah is leaving soon; Martha Stewart is already gone. Are court TV shows and lower-starred talk shows enough to keep this business top of mind? Big consumer brands still love big shows creating big time buzz.
PanelistS
Shari Anne Brill, Founder, Shari Anne Brill Media 
Bill Carroll, VP; Director of Programming, Katz Television Group 
4:00 PM
Panel: Digital Video: Another Year of Big Growth, Another Year of Big Questions
Digital premium TV platforms keep growing – and getting more complicated. Hulu has been the gold standard for some. Now, Netflix is getting into the act, looking at throwing more dollars studios’ way. More networks are using digital platforms as a place for emergency make-good inventory. How will Nielsen’s merging of online and traditional video metrics help stir the pot? Will more money come out of traditional TV budgets? Are pre-roll ads still king? And will the same levels of commercial load that run in traditional TV ever fly online?
Moderator
Bill Lederer, Founder/Chairman/CEO, MediaCrossing 
PanelistS
Erick Hachenburg, CEO, Metacafe 
Jim Price, CEO, Empower Brand Labs 
Chris Pyne, Founder/President, Junction 37 
5:00 PM
Conference Concludes

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