April 26, 2023
New York, NY

MediaPost's Outfront Forum

For over a decade and in advance of the Upfront, MediaPost’s OutFront Forum gathers the biggest media buyers on the planet to explore their near term and long term plans. Over breakfast and two morning panels senior agency executives share their plans and expectations for allocation in 2023 and their five year outlook. How are the people behind big media spends planning to manage the TV revolution on every available screen?

Previous Outfront Forum Attendees

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Wednesday, 04/26

8:15 AM
8:15 AM ET
Registration & Check-In
8:30 AM
8:30 AM ET
Continental Breakfast & Networking
9:15 AM
9:15 AM ET
Opening Remarks
Joe Mandese, Editor-in-Chief, MediaPost 
9:30 AM
9:30 AM ET
Upfront 2023-2024
TV's upfront advertising market period tries another tune this season -- one where a chorus of new currencies, increased flexibilities, and innovative cross-platform business outcome guarantees have become pressing mantras. What really will make it to the bottomline as media agencies and TV networks search for common ground? Legacy TV-media measures could hold back the size and scope of these transitions. We look for answers.
Wayne Friedman, West Coast Editor, MediaPost 
Maureen Bosetti, Chief Partnerships Officer, Initiative 
David Campanelli, EVP, Chief Investment Officer, Horizon Media 
Mike Fisher, CEO, Alterian, North America 
David Sederbaum, EVP Head of Video Investment, Dentsu Media US 
10:45 AM
10:45 AM ET
Upfront 2028-2029
What will the “post-currency” era of upfront marketplaces look like? Tune into a conversation top media buyers and chief investment officers to learn how the not-to-distant future of a converged linear/non-linear TV/video marketplace will evolved based on Big Data, consumer privacy, clean rooms, "certification," and a new frontier of identity resolution methods that will have emerged to replace the upfront’s long-standing “GRP” gold standard and how that will affect the supply-and-demand dynamics of upfront negotiations.
Joe Mandese, Editor-in-Chief, MediaPost 
Dani Benowitz, President, MAGNA 
Jason Kanefsky, Former Managing Partner-Marketplace Intelligence, Havas Media 
Barry Lowenthal, Former CEO, Media Kitchen 
Deirdre McGlashan, Chief Media Officer, Stagwell 
11:30 AM
11:30 AM ET
Sponsor Spotlight Presentation
11:40 AM
11:40 AM ET
Coffee and Networking

Featured Speakers

Dani Benowitz


Maureen Bosetti

Chief Partnerships Officer

David Campanelli

Horizon Media
EVP, Chief Investment Officer

Mike Fisher

Executive Director, Investment Innovation

Jason Kanefsky

Havas Media
Former Managing Partner-Marketplace Intelligence

Barry Lowenthal

Media Kitchen
Former CEO

Deirdre McGlashan

Chief Media Officer

David Sederbaum

Dentsu Media US
EVP Head of Video Investment

Mike Fisher

Alterian, North America

Wayne Friedman

West Coast Editor

Joe Mandese



The Yale Club
50 Vanderbilt Avenue
Grand Ballroom
New York, New York, 10017

The Yale Club is located on the corner at 50 Vanderbilt Avenue between 44th and 45th Streets, across from the western entrance to Grand Central Station.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.


For press inquiries, please contact Ken Fadner at ken@mediapost.com.


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.