Wayne Friedman
MediaPost West Coast EditorWayne Friedman is West Coast Editor of MediaPost Communications, a publishing company focusing on digital and traditional media buying and planning content. Previously he was Los Angeles Bureau Chief of Advertising Age and, before that, marketing editor for The Hollywood Reporter. He has also contributed editorial work for Variety, Television Week, Broadcasting & Cable, Adweek, Inside Media, and The New York Times. For television and radio, he held on-air business reporter positions for the Financial News Network and Business Times on ESPN.
Meet Wayne at:
Upfront 2024-2025
Date/Time: 9:30 AM
TV's upfront advertising market period tries another tune this season -- one where a chorus of new currencies, increased flexibilities, and innovative cross-platform business outcome guarantees have become pressing mantras. What really will make it to the bottomline as media agencies and TV networks search for common ground? Legacy TV-media measures could hold back the size and scope of these transitions. We look for answers.