Arthur MuldoonAccordant Media Co-CEO at Amnet Group US / Co-Founder
Art is CEO of Accordant Media, which he co-founded in early 2010 and sold to Dentsu Aegis Network in 2016. Accordant has grown to become the leading independent programmatic media buying specialist company, offering agencies and direct advertisers a powerful real-time biddable media “trading desk” system that encompasses integrated on-demand media tools and technologies, the Audience OpticsTM data management system (DMP) and an expert team delivering custom services.
Before Accordant, Art was SVP, Global Data Platforms at Aegis Media/Isobar. There, Art introduced Aegis’ integrated media buying and analytics platform, ad server solutions, and search automation technologies. Earlier, Art was SVP at BzzAgent and VP, General Manager at Avenue A | Razorfish. He oversaw Razorfish’s rapid client growth in NYC to $200MM+ in billings, ahead of aQuantive’s acquisition by Microsoft. Art also launched online initiatives for Corbis, privately owned by Bill Gates, and was a media strategy consultant at PricewaterhouseCoopers in Los Angeles.
Art holds a BA from Trinity College (CT) and an MBA from the Kellogg School of Management, Northwestern University.
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Date/Time: 10:30 AM With Madison Avenue pushing science, logic and better data targeting, will programmatic trading finally be the undoing of program haggling? Interpublic's Mediabrands predicts -- that with the exception of election years -- TV advertising is now in a permanent recession. Meanwhile, Publicis’ Rishad Tobaccowala predicts as much as 30% of all advertising will disappear by 2024, mainly because consumers will divert their attention to non-ad-supported options like subscription VOD, etc. What do these changes portend for network TV’s annual sales bazaar? Will the upfront remain the last vestige of old school face-to-face -- or martini-to-martini -- human negotiating.