Maureen Bosetti
IPG Mediabrands Chief Partnerships OfficerAs Chief Investment Officer, Maureen Bosetti is tasked with leading the agency’s Integrated Investment unit and leading negotiations and strategic partnerships for all traditional and digital media channels across its broad range of clients.
Boleti has joined Initiative from Publicis agency Optimedia, where she was EVP, National Video Investments. There she spent the last 12 years building and leading Optimedia’s multi-screen Video Activation Group.
She has previously worked at Mediabrands agency UM as well as Discovery Communications.
In 2013, Bosetti was named both an Ad Age Media All Star and AWNY Working Mother of the Year. She has also been named one of Broadcasting and Cable’s 2010 Next Wave of Leaders. She currently sits on the 4As National Broadcast Committee.
Meet Maureen at:
Upfront 2024-2025
Date/Time: 9:30 AM
TV's upfront advertising market period tries another tune this season -- one where a chorus of new currencies, increased flexibilities, and innovative cross-platform business outcome guarantees have become pressing mantras. What really will make it to the bottomline as media agencies and TV networks search for common ground? Legacy TV-media measures could hold back the size and scope of these transitions. We look for answers.