December 11 - 14, 2024
Deer Valley, UT

The Search For Perfect Performance

For 18 years, MediaPost has kept data-driven marketers ahead of the next industry curve. What once was a deep dive into search marketing, we’ve evolved this iconic Insider Summit to double-down on the true channels that make up your performance marketing strategy: search, social, ecommerce, loyalty and more.

As the battle between brand and performance rages on, marketers across every industry are on the hunt to maximize ROAS, improve efficiency, and get that conversion. But with more marketing channels under our purview, more privacy and regulations to comply with, and more choices for the consumer, it’s not as easy as it sounds. Plus, there’s still the underlying possibility that Google may once-again change its stance on the third-party cookie. Join us at this winter’s Performance Marketing Insider Summit as we explore:

  • Integrating performance with brand marketing
  • Where retail media fits in the mix
  • The future of loyalty marketing
  • Conversion-driving social media tactics
  • Unlocking access to your customer data
  • AI, automation, and audience segmentation
  • Multi-platform search strategy

Conference Content Programmers:


Erin Everhart, Senior Director, Event Programming, MediaPost

Lisa Singer, Senior Director, Event Programming, MediaPost



For complimentary Brand Marketer or buy-side Agency VIP pass
consideration, please contact Kevin Massa at massa@mediapost.com

This Summit is brought to you by the MediaPost editors that produce Performance Marketing Insider - the most important source of news and commentary for the performance marketing community.




 

Some attendees of this event include:

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Be part of driving Performance marketing channels forward as a key components of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office areas; opportunities in morning to stay up-to-date at the office; Afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance the effectiveness of your Performance marketing strategies with new solutions learned and partnerships gained

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Event Sponsors

Agenda

Wednesday, 12/11

6:30 PM Mountain
8:30 PM ET
Welcome Cocktails Odin & Valhalla Rooms

Thursday, 12/12

7:45 AM Mountain
9:45 AM ET
Coffee Service Available Stein Ballroom foyer - 2nd Floor
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens Stein Ballroom foyer - 2nd Floor
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation Stein Eriksen Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Opening Remarks Stein Eriksen Ballroom - 2nd Floor
MC
Doug Parks, Director, Event Programming, MediaPost 
9:45 AM Mountain
11:45 AM ET
Keynote: Did You See That? | Inside Ring’s User Generated Content Strategy
No one does user-generated content better than Ring. From unique package deliveries to bizarre animal crossings, customers are quick to share what their video doorbell captures. Not only are these snippets entertaining, but they’ve turned into powerful testimonials on how people are using their products. We’re sitting down with Ring’s CCO Mimi Swain to hear how they’re using this UGC in their marketing strategy to bolster a sphere of social influence.
Keynote
Mimi Swain, Chief Commercial Officer, Ring 
Interviewer
Erin Everhart, Senior Director of Event Programming, MediaPost 
10:15 AM Mountain
12:15 PM ET
Panel: Optimizing Across the Omnichannel Customer Experience
It seems like every day there’s a new way for customers to interact with your brand. Paid media, owned marketing, social commerce, websites, apps…it’s enough to make your head spin. How do we manage reach and frequency? What ways can we increase conversion rate to maximize our ROAS? How are we attributing sales and measuring success? How do we extend the life of our content to live in multiple channels and formats? From paid media to ecommerce, join us as we dive into tried-and-true optimization strategies to maximize conversions.
Moderator
Doug Parks, Director, Event Programming, MediaPost 
PanelistS
Annie Stickney, Executive Director - Omni Channel Analytics, JP Morgan Chase 
Kevin Washington, Director of Product Management, Best Buy 
10:45 AM Mountain
12:45 PM ET
Sponsor Presentation & Coffee Break
11:15 AM Mountain
1:15 PM ET
Presentation: Cashback & Coolidge | How Discover Used a Celebrity Endorsement to Drive Performance
Celebrity endorsements are everywhere these days, but rarely are they tied to performance metrics. So when Discover partnered with Jennifer Coolidge last year to launch their Cashback Debit checking account, the team needed a plan that not only drove awareness – we all remember the Robot Superbowl commercial – but could extend into lower-funnel channels. Brittany Gelsomino, Director of Acquisition Marketing & Rewards, shares how this cross-channel campaign came to life to drive the highest annualized growth rate for a Discover checking product.
Presenter
Brittany Gelsomino, Head of Deposits Growth and Rewards, Discover 
11:35 AM Mountain
1:35 PM ET
Panel: Bridging The Gap Between Performance & Brand
Sales over night, brand over time. It’s the age-old debate between brand marketing and performance media. So, where’s the middle ground? How can we leverage the creator economy to drive more than impressions and reach? How can upper-funnel content be repurposed to drive traffic and ROAS? And where does retail media fit into our overall media mix? Can retail media drive brand awareness or is it purely a conversion-driven tactic? How do we marry retail media with our performance marketing channels? Our experts will dive into all of this and more.
Moderator
Blake Hochberger, Partner, Scale Marketing 
PanelistS
Taylor Aramburu, Channel Manager - Social Media, BBQGuys.com 
Mandy Rassi, SVP – Chief Marketing Officer, Michaels Stores 
12:00 PM Mountain
2:00 PM ET
Roundtable: The Pros and Cons of Data Standardization
Featuring
Annie Stickney, Executive Director - Omni Channel Analytics, JP Morgan Chase 
12:00 PM Mountain
2:00 PM ET
Roundtable: Creating Content That Scales
Featuring
Mimi Swain, Chief Commercial Officer, Ring 
12:00 PM Mountain
2:00 PM ET
Roundtable: Tailoring Your Growth Strategy for New and Repeat Guests
Featuring
Mark Kapczynski, Head of Advertising Solutions, Remax 
12:00 PM Mountain
2:00 PM ET
Roundtable: Beyond Facebook: Innovative Ways To Use Social Media
Featuring
Greg Tedesco, EVP - US Head of Digital, Zeno Group 
12:45 PM Mountain
2:45 PM ET
Sponsor Lunch Presentation
2:00 PM Mountain
4:00 PM ET
Snowmobiling at Red Pine Canyon
Skiing at Deer Valley Resort
Snowboarding at Park City Mountain Resort
Scenic Snowshoe Tour at the Deer Valley Resort
6:30 PM Mountain
8:30 PM ET
Cocktail Party Olympic Foyer - 1st Floor
7:30 PM Mountain
9:30 PM ET
Fireside Dinner Empire Canyon Lodge (7:30pm Shuttle)

Friday, 12/13

7:45 AM Mountain
9:45 AM ET
Coffee Service Available Stein Ballroom foyer - 2nd Floor
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens Stein Ballroom foyer - 2nd Floor
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation Stein Eriksen Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Notes from Emcee
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Mountain
11:45 AM ET
Keynote Fireside Chat: Striking the Balance Between Brand and Performance
We hear it all the time: Brand marketing shouldn’t drive ROAS and performance should always be tied to a sale. But isn’t it time we start blurring the lines between these two channels? Constantly pounding prospective customers with “buy buy buy” will erode the quality of your brand, and there’s plenty of ways to extend high-impact brand awareness down the funnel. We’re sitting down with Hilton’s VP of Americas Marketing Gino Abbate to hear how he’s built a performance marketing practice for his 6,000+ locations.
Keynote
Gino Abbate, VP - Americas Marketing, Hilton 
Interviewer
Erin Everhart, Senior Director of Event Programming, MediaPost 
10:15 AM Mountain
12:15 PM ET
Panel: How to Get Closer to Your Customer Data
It’s a great time to be a marketer. We have more customer data than we ever had before, and new tools pop up every day that make it easier for us to gather insights, personalize, and measure results. So why do we still feel out of touch with our customer data? Having it isn’t enough; it’s worthless if we can’t access it. Between inadequate resources, lack of funding, unsophisticated marketing technology, and a never-ending data science backlog, we’ll dive into what’s preventing us from using our customer data and how to break down those barriers.
Moderator
Jonathan Kagan, Director of Search & Digital Media Strategy, Amsive 
PanelistS
Morgan Chemij, Sr. Director - Global Marketplace Strategy & Media Execution, HP 
Robbie Giles, VP, Performance & Lifecycle Marketing, MasterClass 
Mark Kapczynski, Head of Advertising Solutions, Remax 
10:45 AM Mountain
12:45 PM ET
Sponsor Presentation & Coffee Break
11:15 AM Mountain
1:15 PM ET
Presentation: Data-Driven Revival: How Customer Insights Fueled Sky Zone’s 20-Year Brand Refresh
Sky Zone has been the family-friendly destination for entertainment, fitness and sports for 20 years, but times were changing: The 2024 consumer has very different needs and preferences. So what’s a decades-old brand to do? Rachel Layton Smith, VP of Marketing, shares how they leveraged rich customer data to breathe new life into the brand. She’ll showcase how data insights guided strategic decisions that modernized the brand identity, revitalized customer engagement to increased market relevance.
Presenter
Rachel Layton Smith, Vice President of Marketing, Sky Zone 
11:35 AM Mountain
1:35 PM ET
Presentation: The Search For Affordable Search.
As the pioneer in DTC mattresses, Saatva built its e-commerce business through aggressive search investment. That over reliance on search, however, caused their marketing costs to spiral out of control. Join Alex Diesbach, Vice President of Digital Marketing, as he shares how Saatva quickly evolved their strategy to leverage new complimentary channel investments—ultimately fueling efficiencies back to their core search strategy.
Presenter
Alex Diesbach, Vice President of Digital Marketing, Saatva 
12:00 PM Mountain
2:00 PM ET
Roundtable: What Makes a Good Digital Leader?
12:00 PM Mountain
2:00 PM ET
Roundtable: Optimizing Your Media Activation Process
Featuring
Jim Kensicki, COO, GroupM Nexus 
12:00 PM Mountain
2:00 PM ET
Roundtable: Hands-On Use Case for AI in Digital Marketing
Featuring
Jonathan Kagan, Director of Search & Digital Media Strategy, Amsive 
12:00 PM Mountain
2:00 PM ET
Roundtable: Ecommerce Tactics We Can't Wait To Try in 2025
Featuring
Adam Klein, Sr. Director of E-Commerce, Capital Brands (Nutribullet) 
12:45 PM Mountain
2:45 PM ET
Sponsor Lunch Presentation
2:00 PM Mountain
4:00 PM ET
Park City Brewery & Downtown Walking Tour
Skiing at Deer Valley Resort
Snowboarding at Park City Mountain Resort
Tubing at Woodward Park
6:30 PM Mountain
8:30 PM ET
Cocktail Party 350 Main Brasserie, downtown Park City (shuttles leave at 6:15pm SHARP)
7:30 PM Mountain
9:30 PM ET
Dinner 350 Main Brasserie, downtown Park City
9:00 PM Mountain
11:00 PM ET
After Party At the world-famous Spur Bar & Grill, downtown Park City

Saturday, 12/14

8:00 AM Mountain
10:00 AM ET
Breakfast Buffet Opens Stein Ballroom foyer - 2nd Floor
8:45 AM Mountain
10:45 AM ET
Sponsor Breakfast Presentation Stein Eriksen Ballroom - 2nd Floor
9:00 AM Mountain
11:00 AM ET
Keynote: Multichannel Marketing in an Omnichannel World Stein Eriksen Ballroom - 2nd Floor
9:30 AM Mountain
11:30 AM ET
Marketing With Substance | Optimizing A Full Funnel Retail Media Strategy
Micron Technology’s Crucial brand provides memory and storage products for gamers and photographers. Over the last year, Crucial has evolved to target a more premium audience, and their marketing needed a reboot to focus on higher quality campaigns, specifically within Amazon. Craig Smith, Senior Director of Integrated Marketing, shares how they’ve streamlined marketing operations and optimized their content across both retail media and performance channels for an integrated customer experience.
Presenter
Craig Smith, Senior Director - Integrated Marketing, Micron Technology 
10:00 AM Mountain
12:00 PM ET
Panel: New Year, New Search: Navigating the Next Era of Paid Search
With the rise of generative AI, voice search, automation, and (even more) ad formats, it can feel like change is the only constant in search marketing. And then we have changing consumer behavior, with more people going to TikTok, YouTube or Meta to search instead of Google. What things must we do in 2025 to be successful? What tactics do we leave behind in 2024? As other performance channels enter the mix, how do we fight for our fair share of the media budget?
Moderator
Doug Parks, Director, Event Programming, MediaPost 
PanelistS
Matias Grunbaum, Sr. Manager - Digital Advertising, AutoNation 
Scott McCrary, Director of Marketing, MGM Resorts 
10:30 AM Mountain
12:30 PM ET
Summit Concludes

Featured Speakers

Gino Abbate

Hilton
VP - Americas Marketing

Taylor Aramburu

BBQGuys.com
Channel Manager - Social Media

Brittany Gelsomino

Discover
Head of Deposits Growth and Rewards

Robbie Giles

MasterClass
VP, Performance & Lifecycle Marketing

Matias Grunbaum

AutoNation
Sr. Manager - Digital Advertising

Blake Hochberger

Scale Marketing
Partner

Jim Kensicki

GroupM Nexus
COO

Adam Klein

Capital Brands (Nutribullet)
Sr. Director of E-Commerce

Rachel Layton Smith

Sky Zone
Vice President of Marketing

Scott McCrary

MGM Resorts
Director of Marketing

Annie Stickney

JP Morgan Chase
Executive Director - Omni Channel Analytics

Mimi Swain

Ring
Chief Commercial Officer

Kevin Washington

Best Buy
Director of Product Management

Morgan Chemij

HP
Sr. Director - Global Marketplace Strategy & Media Execution

Alex Diesbach

Saatva
Vice President of Digital Marketing

Erin Everhart

MediaPost
Senior Director of Event Programming

Jonathan Kagan

Amsive
Director of Search & Digital Media Strategy

Mark Kapczynski

Remax
Head of Advertising Solutions

Doug Parks

MediaPost
Director, Event Programming

Mandy Rassi

Michaels Stores
SVP – Chief Marketing Officer

Craig Smith

Micron Technology
Senior Director - Integrated Marketing

Greg Tedesco

Zeno Group
EVP - US Head of Digital

Activities

Thursday 2 p.m.

Snowmobiling at Red Pine Canyon

Situated on privately owned property in the Red Pine Canyon of Park City, this expertly guided tour offers an unforgettable experience as you glide through forested mountain terrain, aspen groves and over ridgelines with views of the Wasatch Mountains that will take your breath away!  Ride solo or double-up with a friend from the Summit for the tour.

Thursday 2 p.m.

Skiing at Deer Valley Resort

Join your fellow Email Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski experience!

Thursday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Thursday 2 p.m.

Scenic Snowshoe Tour at the Deer Valley Resort

Whether you are looking for a scenic aerobic experience or just a peaceful walk in the woods you will love snowshoeing. Individuals with all levels of snowshoeing experience are welcome. Snowshoeing in the Park City area is also a great option for photographers as you can access scenic areas that cannot be accessed on skis or snowmobiles. Professional, knowledgeable and fun guides will accompany you on every tour.



Friday 2 p.m.

Park City Brewery & Downtown Walking Tour

Join your fellow conference attendees for a fun afternoon in historic downtown Park City. The visit begins at the Top of Main Brew Pub for a sampling of selected offerings from the brewery, then onto a leisurely and educational stroll though the quaint town - chock full of unique artisan shops and other interesting establishments.  We end the city walking tour at world famous High West Distillery for more samplings, afternoon snack and great networking!

Friday 2 p.m.

Skiing at Deer Valley Resort

Join your fellow Email Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski experience!

Friday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Friday 2 p.m.

Tubing at Woodward Park

Skiing and riding aren’t the only ways to have fun in the snow. Experience the thrills of Woodward Park, featuring a lift-served, exhilarating tubing hill. Let the convenience of one of three lifts take you to the top of the hill. Then, enjoy the unpredictable thrills of sliding down the mountain on an inner tube. Hilarious fun with your fellow Summiters!

What people are saying about this event

Venue

Stein Eriksen Lodge at Deer Valley Resort, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

The Stein Eriksen Lodge at Deer Valley Resort is the ONLY Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Booking your Room at Stein Eriksen Lodge

To secure a room for MediaPost's Performance Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

At this time our room block is full and the hotel is sold out. Limited rooms are available at The Chateaux, which is another beautiful 4-star property at Deer Valley Resort. Accommodations can also be made at the Lodges at Deer Valley. Both properties offer shuttle service to and from Steins for your convenience. 

The 5-Star, Stein Eriksen Lodge at Deer Valley Resort, UT

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.