The Search For Perfect Performance

For 18 years, MediaPost has kept data-driven marketers ahead of the next industry curve. What once was a deep dive into search marketing, we’ve evolved this iconic Insider Summit to double-down on the true channels that make up your performance marketing strategy: search, social, ecommerce, loyalty and more.

As the battle between brand and performance rages on, marketers across every industry are on the hunt to maximize ROAS, improve efficiency, and get that conversion. But with more marketing channels under our purview, more privacy and regulations to comply with, and more choices for the consumer, it’s not as easy as it sounds. Plus, there’s still the underlying possibility that Google may once-again change its stance on the third-party cookie. Join us at this winter’s Performance Marketing Insider Summit as we explore:

Integrating performance with brand marketing
Where retail media fits in the mix
The future of loyalty marketing
Conversion-driving social media tactics
Unlocking access to your customer data
AI, automation, and audience segmentation
Multi-platform search strategy

Conference Content Programmers:

Erin Everhart, Senior Director, Event Programming, MediaPost

Lisa Singer, Senior Director, Event Programming, MediaPost

For complimentary Brand Marketer or buy-side Agency VIP pass consideration, please contact Kevin Massa at massa@mediapost.com

This Summit is brought to you by the MediaPost editors that produce Performance Marketing Insider - the most important source of news and commentary for the performance marketing community.

Some attendees of this event include:

Reasons and Benefits of Attending

Unparalleled access and knowledge sharing with the leading minds in the Industry
Be part of driving Performance marketing channels forward as a key components of marketing campaigns, within your company and the industry
Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office areas; opportunities in morning to stay up-to-date at the office; Afternoon five hour break in order to stay on top of duties
Congenial, relaxed experience. Attendees are working together to move the industry forward
Enhance the effectiveness of your Performance marketing strategies with new solutions learned and partnerships gained

Register for this event

Stay Informed

Wednesday, 12/11

6:30 PM Pacific

9:30 PM ET

Welcome Cocktails

Thursday, 12/12

7:45 AM Pacific

10:45 AM ET

Coffee Service Available

8:30 AM Pacific

11:30 AM ET

Breakfast Buffet Opens

9:15 AM Pacific

12:15 PM ET

Sponsor Breakfast Presentation

9:35 AM Pacific

12:35 PM ET

Opening Remarks

MC: Erin Everhart, Senior Director of Event Programming, MediaPost

9:45 AM Pacific

12:45 PM ET

Keynote: Did You See That? | Inside Ring’s User Generated Content Strategy

No one does user-generated content better than Ring. From unique package deliveries to bizarre animal crossings, customers are quick to share what their video doorbell captures. Not only are these snippets entertaining, but they’ve turned into powerful testimonials on how people are using their products. We’re sitting down with Ring’s CCO Mimi Swain to hear how they’re using this UGC in their marketing strategy to bolster a sphere of social influence.

Keynote: Mimi Swain, Chief Commercial Officer, Ring

10:15 AM Pacific

1:15 PM ET

Panel: Optimizing Across the Omnichannel Customer Experience

It seems like every day there’s a new way for customers to interact with your brand. Paid media, owned marketing, social commerce, websites, apps…it’s enough to make your head spin. How do we manage reach and frequency? What ways can we increase conversion rate to maximize our ROAS? How are we attributing sales and measuring success? How do we extend the life of our content to live in multiple channels and formats? From paid media to ecommerce, join us as we dive into tried-and-true optimization strategies to maximize conversions.

Moderator: Annie Stickney, Executive Director - Omni Channel Analytics, JP Morgan Chase
PanelistS: Vithya Kuckreja, Director of Paid Media, Forever21; Kevin Washington, Director of Product Management, Best Buy

10:45 AM Pacific

1:45 PM ET

Sponsor Presentation & Coffee Break

11:15 AM Pacific

2:15 PM ET

Presentation: Cashback & Coolidge | How Discover Used a Celebrity Endorsement to Drive Performance

Celebrity endorsements are everywhere these days, but rarely are they tied to performance metrics. So when Discover partnered with Jennifer Coolidge last year to launch their Cashback Debit checking account, the team needed a plan that not only drove awareness – we all remember the Robot Superbowl commercial – but could extend into lower-funnel channels. Brittany Gelsomino, Director of Acquisition Marketing & Rewards, shares how this cross-channel campaign came to life to drive the highest annualized growth rate for a Discover checking product.

Presenter: Brittany Gelsomino, Head of Deposits Growth and Rewards, Discover

11:35 AM Pacific

2:35 PM ET

Panel: Bridging The Gap Between Performance & Brand

Sales over night, brand over time. It’s the age-old debate between brand marketing and performance media. So, where’s the middle ground? How can we leverage the creator economy to drive more than impressions and reach? How can upper-funnel content be repurposed to drive traffic and ROAS? And where does retail media fit into our overall media mix? Can retail media drive brand awareness or is it purely a conversion-driven tactic? How do we marry retail media with our performance marketing channels? Our experts will dive into all of this and more.

PanelistS: Taylor Aramburu, Channel Manager - Social Media, BBQGuys.com; Amy Silino, Vice President of Growth & Performance Marketing, Land’s End

12:00 PM Pacific

3:00 PM ET

Roundtable: The Pros and Cons of Data Standardization

Featuring: Annie Stickney, Executive Director - Omni Channel Analytics, JP Morgan Chase

12:00 PM Pacific

3:00 PM ET

Roundtable: Creating Content That Scales

Featuring: Mimi Swain, Chief Commercial Officer, Ring

12:00 PM Pacific

3:00 PM ET

Roundtable: Tailoring Your Growth Strategy for New and Repeat Guests

Featuring: Amy Silino, Vice President of Growth & Performance Marketing, Land’s End

12:00 PM Pacific

3:00 PM ET

Roundtable: Beyond Facebook: Innovative Ways To Use Social Media

12:45 PM Pacific

3:45 PM ET

Sponsor Lunch Presentation

2:00 PM Pacific

5:00 PM ET

Afternoon Activities

5:30 PM Pacific

8:30 PM ET

Cocktail Party

6:30 PM Pacific

9:30 PM ET

Dinner

Friday, 12/13

7:45 AM Pacific

10:45 AM ET

Sponsor Breakfast Presentation

8:30 AM Pacific

11:30 AM ET

Breakfast Buffet Opens

9:15 AM Pacific

12:15 PM ET

Sponsor Breakfast Presentation

9:35 AM Pacific

12:35 PM ET

Notes from Emcee

MC: Erin Everhart, Senior Director of Event Programming, MediaPost

9:45 AM Pacific

12:45 PM ET

Keynote Fireside Chat: Striking the Balance Between Brand and Performance

We hear it all the time: Brand marketing shouldn’t drive ROAS and performance should always be tied to a sale. But isn’t it time we start blurring the lines between these two channels? Constantly pounding prospective customers with “buy buy buy” will erode the quality of your brand, and there’s plenty of ways to extend high-impact brand awareness down the funnel. We’re sitting down with Hilton’s VP of Americas Marketing Gino Abbate to hear how he’s built a performance marketing practice for his 6,000+ locations.

Keynote: Gino Abbate, VP - Americas Marketing, Hilton

10:15 AM Pacific

1:15 PM ET

Panel: How to Get Closer to Your Customer Data

It’s a great time to be a marketer. We have more customer data than we ever had before, and new tools pop up every day that make it easier for us to gather insights, personalize, and measure results. So why do we still feel out of touch with our customer data? Having it isn’t enough; it’s worthless if we can’t access it. Between inadequate resources, lack of funding, unsophisticated marketing technology, and a never-ending data science backlog, we’ll dive into what’s preventing us from using our customer data and how to break down those barriers.

Panelist: Robbie Giles, VP, Performance & Lifecycle Marketing, MasterClass

10:45 AM Pacific

1:45 PM ET

Sponsor Presentation & Coffee Break

11:15 AM Pacific

2:15 PM ET

Presentation: Data-Driven Revival: How Customer Insights Fueled Sky Zone’s 20-Year Brand Refresh

Sky Zone has been the family-friendly destination for entertainment, fitness and sports for 20 years, but times were changing: The 2024 consumer has very different needs and preferences. So what’s a decades-old brand to do? Rachel Layton Smith, VP of Marketing, shares how they leveraged rich customer data to breathe new life into the brand. She’ll showcase how data insights guided strategic decisions that modernized the brand identity, revitalized customer engagement to increased market relevance.

Presenter: Rachel Layton Smith, Vice President of Marketing, Sky Zone

11:35 AM Pacific

2:35 PM ET

Presentation: Differentiating your Loyalty Program from the Sea of Sameness

12:00 PM Pacific

3:00 PM ET

Roundtable: Where Does Loyalty Go From Here?

12:00 PM Pacific

3:00 PM ET

Roundtable: Personalization Tips that Drive Conversion

12:00 PM Pacific

3:00 PM ET

Roundtable: Hands-On Use Case for AI in Digital Marketing

12:45 PM Pacific

3:45 PM ET

Sponsor Lunch Presentation

2:00 PM Pacific

5:00 PM ET

Afternoon Activities

5:30 PM Pacific

8:30 PM ET

Cocktail Party

6:30 PM Pacific

9:30 PM ET

Dinner

8:00 PM Pacific

11:00 PM ET

After Party

Saturday, 12/14

8:00 AM Pacific

11:00 AM ET

Breakfast Buffet Opens

8:30 AM Pacific

11:30 AM ET

Sponsor Breakfast Presentation

9:00 AM Pacific

12:00 PM ET

Keynote: Multichannel Marketing in a Omnichannel World

9:30 AM Pacific

12:30 PM ET

Presentation: Actionable AI: Practical Tips to Make Your Life Easier

10:00 AM Pacific

1:00 PM ET

Panel: New Year, New Search: Navigating the Next Era of Paid Search

With the rise of generative AI, voice search, automation, and (even more) ad formats, it can feel like change is the only constant in search marketing. And then we have changing consumer behavior, with more people going to TikTok, YouTube or Meta to search instead of Google. What things must we do in 2025 to be successful? What tactics do we leave behind in 2024? As other performance channels enter the mix, how do we fight for our fair share of the media budget?

PanelistS: Matias Grunbaum, Sr. Manager - Digital Advertising, AutoNation; Scott McCrary, Director of Marketing, MGM Resorts

10:30 AM Pacific

1:30 PM ET

Summit Concludes

What people are saying about this event

"Search Insider Summit is the one event I look forward to every year. Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail."

- Morgan Chemij, Director, North American Marketing, HP.com

"The Search Insider Summit is by far the best event that I have attended. The structure of the summit allowed for networking with industry leaders to help move theories and ideas forward. It's a leading event for the digital marketing industry."

- Roz-Linn Finn, Digital Marketing Manager, Navistar, Navistar, Inc.

"The Search Insider Summit: Simply the best and most informative Search conference I have been to. Real SEM experts with real experience talking candidly about their experiences."

- Steve Gibson VP, Group Director, Canvas Worldwide

"By far the best Search conference I've ever attended! Not only fun but I learned valuable tactics and met great people. Hard to beat!"

- Santina Lay, Senior Paid Search Marketing Manager, National Appraisal Guides, National Appraisal Guides, Inc.

"One of the best opportunities to network and learn from leaders in the search marketing industry"

- Alex Edlund Director, Digital Customer Acquisition, Choice Hotels International

"The Search Insider Summit was far and away the best conference I've attended. Talking with and learning from expert practitioners was invaluable, and the balance between content and fun made it easy to stay focused and engaged. I'll definitely be back!"

- Cody Duke, Product and Digital Marketing Manager, Legacy Texas

"Having been jaded from search conferences given that I hear much the same thing every time, I'm glad I went against my instincts and attended MediaPost's Search Insider Summit. I learned a great deal from industry peers at panels, but probably even more so at casual events where people felt able to talk freely. The venue and environment was perfect for that. A terrific, one-of-a-kind conference for search industry leaders to learn from one another."

- Bob Chandra, Sr. Product Manager, Search World Wide Marketing, Amazon

"One of the top Search conferences of the year. I highly recommend marketers consider attending to share in days chock full of industry-leading content and networking. This is a must attend event for the serious brand Search marketer."

- Brian Kleisner, Director of Digital Performance Marketing, Humana

"It was such a wonderful event filled with great content and ever better people. You guys put on an excellent show!"

- Alexandra Schieken, Director, Worldwide Marketing, Delta Air Lines

"You put together an incredible event where industry experts can truly learn from their peers."

- Jacob Davis, Director, Digital Acquisition, Hilton Hotels

"The Search Insider Summit does a great job of discussing where we're at in digital today and what to expect in the future. The networking events allow for casual conversations with your peers in digital to gain ideas for your own business growth."

- Theresa Duerr, Director of Digital Marketing, Quill

"By far, the best conference I have attended. The Search Insider Summit was a perfect mix of education, conversation, networking and fun. The size of show, combined with the high quality of attendees, resulted in a great experience that delivered valuable business contacts and meaningful takeaways."

- Derek Fulford, Search Marketing Manager, The Weather Channel Interactive

"I REALLY loved the experience relative to other conferences - tremendous networking opportunities and a great venue. A perfect size, this event provided an unparalleled opportunity to really get to know some of the brightest minds in the industry."

- Aaron Levy, Manager, Client Strategy, Elite SEM

"The Insider Summits bring together the smartest people in the industry every time, no exceptions. The agenda always combines great content with even better networking opportunities. They're always on my list of 'must do' events each year."

- Clayton McLaughlin, VP, Group Director, Havas Media

"SIS was a fantastic mix of valuable industry thought-leading content, networking and relaxation. By far, the best atmosphere for an industry event."

- Dan Fleetwood, Group Director, Marketing, SAP Global

"There is no conference I have ever attended in our industry that has this level of executive talent. What a wonderful experience and amazing event...Really a career high for me. I learned so much and networked like never before. Thank you to the exceptional MediaPost team for putting on the best digital marketing event ever featuring THE top-tier executives in our space."

- Ian Lopuch, VP, Search, eHealth Insurance

"I've been to many conferences over the years but really appreciated the size and scale of this conference. When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts."

- Jeff Day, VP Search Marketing, Barnes & Noble

"The Search Insider Summit was a wonderful Summit for me because I am new to SEM. I was able to learn from experienced search marketing peers, hear about real case studies to learn about successful optimization, and get inside info on trending and where SEM is headed for the future."

- Diane Devlin, WW Advertising and Media, Brocade

"Search Insider Summit was phenomenal. The show really capitalized on it's intimate feel with the use of the breakout sessions. As always, well done!"

- Frank Lee, Client Partner, Global Marketing Solutions, Facebook

"This was the best Search Summit to date! Great event...Rich content, great activities."

- Adam Allamar, Director, Digital Acquisition, Barclaycard US

"Thank you to MediaPost for hosting an amazing conference. The networking, strategic discussions and hallway chit-chat proved invaluable, and I walked away with deeper insight into what is going on in the search vertical with practical information I can start using to improve my business immediately. Thanks again for doing these!"

- Anthony Ginn, VP, Digital Strategy, Transamerica

"There is an almost familial feel about the Search Insider Summit. The incredibly high bar in terms of attendee quality both from the vendor and the brand side and the intimacy of a small group in some fabulous locations seems to elevate the conversation while allowing it at the same time to percolate far more completely. Would recommend this over any other conference in the space for its ability to create very fundamental value for the attendees."

- Vikram Somaya, Chief Data & Analytics Officer, PepsiCo

"The combination of a small number of great attendees, excellent content, afternoon activities, and evening social events makes the Search Insider Summit the best search conference to make genuine, valuable connections."

- Lucinda Holt, CEO, ClickEquations

"The MediaPost Search Insider Summit was a first-class event that successfully balanced healthy debate around search strategy & the future of the industry, and plenty of time to mingle with other Search professionals. I highly recommend it for those who care to take the industry to the next level."

- Olivier Lemaignen, Vice President, Marketing & Brand Strategy, LegalZoom

"The Search Insider Summit is unlike any other event I've ever attended. The venue, the programming, the speakers, the attendees, the networking opportunities - everything about this event is at a different level."

- Lance Loveday, CEO, Closed Loop Marketing

"I've never been to any event where the exchange of business cards felt so immediately personal and deep, like we both knew that next week we'd certainly continue the conversation towards the real possibility of friendship and working together… sooner rather than later. Believe me, I'm adding MediaPost's Search Insider Summit to the annual must-attend list."

- Marty Weintraub, President, aimClear

"MediaPost events continue to be our best investment year after year. From the quality of the content and overall attendee experience to the networking and business opportunities, their events are a high-performing component of our marketing strategy. Working with the MediaPost staff is like working with my own team. They consistently demonstrate that they have our best interests at heart."

- Dan McDermott, Director of Product Marketing - Messaging, Epsilon

Stein Eriksen Lodge at Deer Valley Resort, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

The Stein Eriksen Lodge at Deer Valley Resort is the ONLY Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Booking your Room at Stein Eriksen Lodge

To secure a room for MediaPost's Performance Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at Stein Eriksen Lodge, go to:

https://book.passkey.com/e/50856766

This discounted room block will EXPIRE on Friday, 11/8/24!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

The 5-Star, Stein Eriksen Lodge at Deer Valley Resort, UT

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

The Search For Perfect Performance

Premier Sponsor

Conference Content Programmers:

Some attendees of this event include:

Reasons and Benefits of Attending

Register for this event

Stay Informed

Event Sponsors

Agenda

Wednesday, 12/11

Thursday, 12/12

Friday, 12/13

Saturday, 12/14

Wednesday, 12/11

Thursday, 12/12

Friday, 12/13

Saturday, 12/14

Featured Speakers

Gino Abbate

Taylor Aramburu

Brittany Gelsomino

Robbie Giles

Matias Grunbaum

Vithya Kuckreja

Rachel Layton Smith

Scott McCrary

Amy Silino

Annie Stickney

Mimi Swain

Kevin Washington

Erin Everhart

What people are saying about this event

"Search Insider Summit is the one event I look forward to every year. Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail."

"The Search Insider Summit is by far the best event that I have attended. The structure of the summit allowed for networking with industry leaders to help move theories and ideas forward. It's a leading event for the digital marketing industry."

"The Search Insider Summit: Simply the best and most informative Search conference I have been to. Real SEM experts with real experience talking candidly about their experiences."

"By far the best Search conference I've ever attended! Not only fun but I learned valuable tactics and met great people. Hard to beat!"

"One of the best opportunities to network and learn from leaders in the search marketing industry"

"The Search Insider Summit was far and away the best conference I've attended. Talking with and learning from expert practitioners was invaluable, and the balance between content and fun made it easy to stay focused and engaged. I'll definitely be back!"

"One of the top Search conferences of the year. I highly recommend marketers consider attending to share in days chock full of industry-leading content and networking. This is a must attend event for the serious brand Search marketer."

"It was such a wonderful event filled with great content and ever better people. You guys put on an excellent show!"

"You put together an incredible event where industry experts can truly learn from their peers."

"The Search Insider Summit does a great job of discussing where we're at in digital today and what to expect in the future. The networking events allow for casual conversations with your peers in digital to gain ideas for your own business growth."

"I REALLY loved the experience relative to other conferences - tremendous networking opportunities and a great venue. A perfect size, this event provided an unparalleled opportunity to really get to know some of the brightest minds in the industry."

"The Insider Summits bring together the smartest people in the industry every time, no exceptions. The agenda always combines great content with even better networking opportunities. They're always on my list of 'must do' events each year."

"SIS was a fantastic mix of valuable industry thought-leading content, networking and relaxation. By far, the best atmosphere for an industry event."

"I've been to many conferences over the years but really appreciated the size and scale of this conference. When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts."

"The Search Insider Summit was a wonderful Summit for me because I am new to SEM. I was able to learn from experienced search marketing peers, hear about real case studies to learn about successful optimization, and get inside info on trending and where SEM is headed for the future."

"Search Insider Summit was phenomenal. The show really capitalized on it's intimate feel with the use of the breakout sessions. As always, well done!"

"This was the best Search Summit to date! Great event...Rich content, great activities."

"The combination of a small number of great attendees, excellent content, afternoon activities, and evening social events makes the Search Insider Summit the best search conference to make genuine, valuable connections."

"The MediaPost Search Insider Summit was a first-class event that successfully balanced healthy debate around search strategy & the future of the industry, and plenty of time to mingle with other Search professionals. I highly recommend it for those who care to take the industry to the next level."

"The Search Insider Summit is unlike any other event I've ever attended. The venue, the programming, the speakers, the attendees, the networking opportunities - everything about this event is at a different level."

Venue

Related Stories From MediaPost

Contact Us

Quality Pledge