Wednesday, 05/04
Thursday, 05/05
- MC
- Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting @outofmygord
How might marketing generally and search specifically be reinvented in the coming decade?
Reinventing Word-of-Mouth in Social Networks -
John Yi
Aligning Marketing with the Voice of Your Customers - View Presentation Slides
Craig Macdonald
Pervasive Computing: What Happens to Marketing in a World of Constant Connection? - View Presentation Slides
David Szetela
Bringing Branding Dollars to Digital - View Presentation Slides
Gian Fulgoni
The Future of Attribution: Moving Past Last Click - View Presentation Slides
Siddharth Shah
The Role of the Agency in a More Complex Market - View Presentation Slides
Dave Tan
Reinventing the Agency - View Presentation Slides
Lucinda Holt
- PresenterS
- Gian Fulgoni, Chairman and Co-Founder, comScore, Inc. @gfulgoni
- Lucinda Holt, CEO, ClickEquations, Inc. @LucindaDH
- Craig Macdonald, Managing Director, Digital Lead for Communications and Media Practice, Accenture
- Sid Shah, Director of Business Analytics for Advertising Solutions, Adobe @drsidshah
- David Szetela, Owner and CEO, Clix Marketing @Szetela
The digital transformation is changing everything, including our traditional definition of companies. What will the organization of tomorrow look like?
Selling Doesn’t Cause Buying - View Presentation Slides
Sharon Drew Morgen
Transforming your Organization to Become a Publisher - View Presentation Slides
Rob Garner
The Power of Design: The Difference Between Success and Mediocrity - View Presentation Slides
Lance Loveday
Becoming a Content Marketer - View Presentation Slides
Chris Baggot
Technology and Customer Service: The Keys to the Kingdom -
Steve Parker, Jr.
Back to the Smoke Stack? 3M’s Digital DNA - View Presentation Slides
David Reynolds-Gooch
- PresenterS
- Chris Baggott, Chairman, Compendium @chrisbaggott
- Rob Garner, Director of Content Services, North America, iProspect @robgarner
- Lance Loveday, CEO, Closed Loop Marketing @loveday
- Sharon Drew Morgen, Author, Developer, Buying Facilitation @sharondrew
- Steve Parker, Jr., CEO & Co-Founder, Levelwing @SParkerJr
- David Reynolds-Gooch, Group Manager, 3M Corporate Interactive Marketing @DReynoldsGooch
Lead Generation - Table Lead: Laurie Sullivan, Senior Writer and Columnist, MediaPost
Brand Advertisers - Table Lead: Lance Loveday, CEO, Closed Loop Marketing
Shotgun Golf Tournament, Captiva Island Golf Club
Tarpon Fishing Charters
Friday, 05/06
How might marketing and search be reinvented ?
Marketing Mash-Up: How Customers are Compelling us to Cross our Channels - View Presentation Slides
Scott Brinker
Neuromarketing: The Brain on "Buy"? - View Presentation Slides
Roger Dooley
The Other 98%: Marketing to Those Who Don’t Click - View Presentation Slides
Joshua Palau
Achieving an Integrated View of your Market (and Connecting with it) -
Olivier Lemaignen
How Search will be Strategic to Agencies - View Presentation Slides
Rob Griffin
Fast and Furious: Retargeting Moves Full Steam Ahead - View Presentation Slides
Josh Shatkin-Margolis
The New Virtual Shelf - View Presentation Slides
Jeremiah Andrick
- PresenterS
- Jeremiah Andrick, Online Customer Acquisition Manager, Logitech
- Scott Brinker, President and CTO, ion interactive @chiefmartec
- Roger Dooley, Neurosciencemarketing.com
- Rob Griffin, Co-Founder, Rise-Alliance @telerob
- Olivier Lemaignen, Director, Consumer Marketing, Invisalign
- Joshua Palau, Chief Media and Activation Officer, PHD
Actually, it’s not so much reinventing the customer, but reinventing our understanding of customers, their needs and behaviors.
Personalization Vs. Privacy: The Implications for Advertising -
Aaron Goldman
Your Ever Expanding Digital Footprint - View Presentation Slides
Craig Danuloff
Apple’s Stand on Privacy - View Presentation Slides
Matt Lawson
The Importance of Qualitative Research: Knowing "What’ and "Why" - View Presentation Slides
Michael Holmes
Creating Knowledge: Search and your Tasks - View Presentation Slides
Jacqueline Krones
- PresenterS
- Craig Danuloff, Founder & President, ClickEquations Inc. @cdanuloff
- Jacqueline Krones, Senior Product Manager, Microsoft
Lead Generation - Table Lead: Janel Landis Laravie, Co-Founder, Chacka Marketing
Brand Advertisers - Table Lead: Rob Garner, VP, Strategy, iCrossing
Remote Island Hop and Dolphin Cruise
Golf at the Sanctuary on Sanibel (a 15 minute drive)
Saturday, 05/07
Search is at a crossroads. Multiple factors are driving us toward a tipping point of change, including mobile device proliferation, increased local functionality, real time content, more structured data sets and a shift in user expectations. How might search look in the near and long term?
Beyond the Keyword: Actionable Search Experiences - View Presentation Slides
Mark Watkins and Stefan Weitz
Search as a Conversation: The End of a "Stateless" Results Page - View Presentation Slides
Mark Cramer
How Will Marketing Evolve in a Newly Defined Search Experience? - View Presentation Slides
Shasi Seth
Search as a More Social Experience - View Presentation Slides
Matt Ackley
Convergence of Intent, Location and the Art of the Deal - View Presentation Slides
Dennis Glavin
- PresenterS
- Matt Ackley, Director of Media & Platforms, Google
- Mark Cramer, Founder, Surf Canyon @surfcanyon
- Dennis Glavin, Group Product Manager, Microsoft
- Shashi Seth, SVP, Search, Yahoo!
- Mark Watkins, CEO & Co-founder, Goby @viking2917
- Stefan Weitz, Director of Search, Microsoft @stefanweitz
Don’t consider these the leftovers from other sessions. Consider these saving some of the best for last!
The Tools we Want
Chris Knoch
The Reinvention of Entertainment - View Presentation Slides
Lori Weiman
The Agile Revolution: A New Era in Knowledge Work - View Presentation Slides
Ben Edwards
IBM’s Watson: Is the World’s Trivia Champion the Future of Search - View Presentation Slides
Joshua Dreller
Search as a Utility and the Impact on Marketing - View Presentation Slides
Janel Landis Laravie
- PresenterS
- Joshua Dreller, VP, Media Technology & Analytics, Fuor Digital @bitbriefs
- Ben Edwards, Vice President of Digital Strategy and Development, IBM
Esther Dyson makes her return to the Search Insider Summit for a conversation with MC Gord Hotchkiss where we review some of the main themes that emerged during the Summit.
- Keynote
- Esther Dyson, Executive Founder, Way to Wellville @edyson