Leverage Offline Data For More Accurate, Scalable, and Transparent Campaigns
When offline, real-world data sources are paired with powerful technology and effective strategies, digital advertising campaigns can achieve accuracy, scale, and transparency. Whether your audiences are businesses or consumers, and whether you prefer a managed service or self-service, finding a tech partner who can map validated offline data to unique online identifiers at scale with superior accuracy and analytics can boost your targeting capabilities and bring your marketing and sales efforts exponential success.
With over 16 years of dynamic experience in Sales, Marketing, and Business Development, Jordon Triplett is a powerhouse in the Consumer Packaged Goods (CPG) space. Currently leading the southern regional sales team at GroundTruth based in Bentonville, AR, she drives growth and innovation after an impressive three-year journey with the company. GroundTruth's industry-leading digital product suite and marketing solutions transform real-world behavior into highly targeted media campaigns that help brand and agencies achieve measurable business outcomes, such as increased store visits, sales metrics, and GROAS.
Prior to joining GroundTruth, Jordon sharpened her expertise in e-Commerce sampling at BrandShare and played a pivotal role in Sales Strategy & Business Development at Collective Bias (now Inmar). She began her career with Buckle in Texas in 2007, quickly rising to store manager in Rogers, AR by 2010, showcasing her leadership from day one. Her impact continued at Sam’s Club home office where she contributed to the marketing division, broadening her skills in brand building and customer engagement.
A strategic marketer and growth driver, Jordon has cultivated her talent across sectors, passionately leading teams and accelerating client success. She resides in Bentonville, AR with her husband, three children, and trio of beloved dogs.
Crack the Code: The Key to Maximizing Brand Awareness and Performance
In today's attention-driven market, even the most compelling ads can struggle to break through the noise. Targeting and connecting with the most relevant audiences is key to influencing action. In this session, we’ll discuss the value of impacting the shopper throughout their buyer journey by building the best audiences and measuring ad effectiveness.
As the leading media platform that turns real-world behavior into marketing that real business results, GroundTruth will highlight how behavior-based audiences on the right media channels can help brands connect with consumers at all stages of the funnel, from awareness through to conversion.
Dave Sosson is senior manager of business development, specializing in programmatic demand at AdsWizz. Dave’s digital advertising career consists of 15+ years across display, video, and audio along with 5+ years of experience specifically in digital audio. Dave has been a student of podcasting’s evolution as a speaker, podcast co-creator, and global strategist for the development of the medium. His focus at AdsWizz is supporting agencies and brands in bridging audio’s ability to lift awareness and increase engagement.
Robyn has over 18 years of broad digital media and ad tech sales experience and loves working with brands to deliver strong value and ROI from their digital audio campaigns. Prior to leading the AdsWizz programmatic marketplace team, Robyn spent nearly 10 years at InMobi and 3 years at Google working with brands in the in-app, search, and video space. Prior to working in sales, Robyn learned how media agencies tick as an account manager at Omnicom’s Resolution Media and Burson-Marsteller. She is driven to help brands deliver the right message to consumers at the right time which is why audio feels like an exciting place to be! Outside of work, Robyn enjoys watching my two boys play soccer and baseball, and always looking for new restaurants to try with my husband in Los Angeles!
Making it Easy to Buy Podcasts: How and When You Want to Buy
Podcast listenership has been consistently growing at a rapid rate for several years now, but ad spend has not been on the same trajectory – why? Listen in to learn how podcast buying today is easier than ever as we tackle activation methods, audience segmentation, brand safety, and measurement. We’ll also look at media mix planning and how audio compliments (and strengthens) what you’re already doing today.
Meet Your AI Twin: Transforming Consumer Behavior into Actionable Insights
Consumr.ai will highlight how AI Twins use observed data to create a digital mirror of your ideal customers, enabling brands to transform their strategies, messaging, and planning with unmatched speed. Additionally, we will discuss how consumer behavior, while sometimes unexpected, provides real positive business impact, through applied use cases and real life case studies.
Steve Tschosik is the Vice President of Sales - Midwest & West at Blis. Steve has demonstrated 20+ years of experience in Sales, Management and Executive Management roles. He excels in growth environments with a proven record of scaling businesses and sales orgs. Steve has proven his ability to identify fresh and compelling ways to grow revenue in new and under-developed business categories, land new clients, and increase new revenue and dollar share from existing clients.
Omnichannel measurement: Understanding advertising effectiveness in today’s fragmented landscape
The advertising industry is grappling with shifts in consumer behavior and a decline in cookie-based targeting, leading to challenges in measurement. With consumers interacting through multiple touchpoints, advertisers must leverage omnichannel strategies to stay effective. However, the loss of cookies and IDs complicates connecting audience profiles and measuring campaign success. Current measurement methods either offer fragmented insights or require extensive resources. The industry needs a new approach that centers on understanding the holistic campaign impact on consumer behavior, focusing on audience-first strategies over individual channels.
TV in your home has evolved in so many ways – better content, more options, increased personalization. But TV outside the home - in restaurants, bars, gyms, and other locations - has stagnated. Other than live sports, there’s really nothing worth watching...because the programming was never designed for environments that typically have the sound off. So Atmosphere improved the TV entertainment experience in these locations…for customers and business owners alike -- and, in the process, unlocked a ton of TV advertising demand.