Agenda

April 23, 2017
6:00 PM
Welcome Cocktail Reception
April 24, 2017
7:30 AM
If programmatic is the new engine, data is its fuel. The Summit opens exploring how brands are learning to rethink their customer data. We will explore the how agencies/clients/publishers are sharing data responsibly, the best practices around cross-device tracking and more creative approaches to segmentation and targeting.
8:00 AM
Registration Opens and Breakfast
8:15 AM
9:00 AM
Opening Remarks
MC
Steve Smith , VP, Editorial Director, Events, MediaPost
9:15 AM

In the world of performance media, staying ahead of the ad-tech curve is vital. Marketers, however, are unable to effectively compete when they are blind to the true effectiveness of their advertising. Transparency in data and partnership is the currency to leverage for greater scale and insurance.

Keynote
Alex Sutton III , Director, Digital Acquisition, Avis Budget Group
9:45 AM
Data may be the fuel that drives the machine of programmatic advertising, but one octane does not seem to power all engines. Consolidation, walled gardens, black boxes of unclear processes, and incompatibilities across partners are adding complexity and cost to every stage of data-driven advertising. This is leading some major brands to wonder aloud if all of this tech and hyper-targeting really is worthwhile. How are agencies and clients learning to streamline the process?
Moderator
Denise Zimmerman , President and Chief Strategy Officer, NetPlus Marketing, Inc.
Panelist
Nick Cavet , Associate Partner, Digital Strategy, VSA Partners
Jared Del Prete , Group Digital Director, SYZYGY
Jason Dille , VP of Media, Chemistry
Justin Scarborough , VP Client Results, Accordant Media
10:30 AM
Coffee Break sponsored by Traverse
10:45 AM
Cross-device tracking and other data matching techniques are becoming common place in the ad tech industry. Now self-regulatory organizations and regulators are catching up. Therefore, every participant in this ecosystem should ensure they are following best practices as a customer or provider of such solutions.
Presenter
Gary Kibel , Partner, Davis & Gilbert LLP
11:15 AM
In this session, IAMS and the brand’s agency partners will showcase how a different approach to problem solving led to a never been done before programmatic solution. IAMS collaborated with Tribal Worldwide and Starcom to find the best way to deliver specific creative messages about IAMS product benefits to specific groups of pet owners at scale. With multiple data sources and no turnkey solutions, the brand’s creative and media agency designed a programmatic solution that helped IAMS achieve their goals.
Presenter
Elle Cordes , Director, Starcom
Kinney Edwards , Executive Creative Director, Tribal DDB Worldwide
Brian Nugent , Director of Marketing, Mars Petcare
11:45 AM
Data Across The Walled Gardens - Denise Zimmerman, President and Chief Strategy Officer, NetPlus Marketing, Inc.
Compliance In A Cross-Device World - Gary Kibel, Partner, Davis & Gilbert LLP
Header Bidding for MarketersCraig Swerdloff, CEO/Co-founder, Traverse

12:30 PM
Lunch
12:45 PM
2:00 PM
Afternoon Activities
5:30 PM
One on One Meetings
6:30 PM
Sunset Cruise Cocktail Party
8:00 PM
Dinner Reception
April 25, 2017
7:30 AM

From creative segmentation to onboarding first party data for precise targeting, marketers and agencies share how they are best leveraging the latest tools for data-infused media buying. Through campaign case studies we explore best practices in achieving marketing goals as well as optimizing for transparency and accountability.

 

8:00 AM
Breakfast
8:45 AM
The internet is functionally about 35 years old. Advertising is about 200 years old. Nature is at least 14 billion years old. It knows a thing or two. The natural processes that created the universe, life itself, and of course us, are the state of the art when it comes to test and learn. What principles can we "borrow" from nature to give brands a shortcut to reaching the top of the marketing food chain? What are nature's "best practices"? How did our brain evolve from an amoeba in a puddle to the most complex computer in the universe? Get ready for a very provocative session.
Keynote
Jon Bond , Co-Chairman and Chief Tomorroist, The Shipyard
Ben Clarke , President, The Shipyard
9:15 AM
Will AI, machine learning and bots form the marketing team of the future? Automation and algorithms are working their way up the media and marketing supply chain, into operational tasks once requiring human toil and judgement. We explore here how smarter technology is, could, should (or should not) change the way agencies do business. As agencies build their own proprietary technologies are they starting to compete with cloud and martech providers? Does it require new staffing and internal organization? And ultimately, will greater automation of the media buying and creation field liberate or obsolete agencies?
Moderator
Sarah Fay , Managing Director, Glasswing Ventures
Panelist
Max Fresen , Co-Founder, BORN
Michael Horn , Managing Director, Data Science, HUGE
Stephanie M. Long , VP, Performance Account Director, Havas Media
Brett Moore , Director of Consumer Acquisition - Advertising, FordDirect
10:00 AM
Most of today's musicians are scattered across digital channels. From artist websites to Facebook pages, YouTube channels and more, there are plenty of sources to collect important audience data. Music legend Prince, on the other hand, had minimal digital presence and audience data. Join us to learn how we implemented audience collecting tactics to identify Prince fans and successfully launched cross-channel digital campaigns.
Presenter
Jesse Coolbroth , Senior Director of International, Warner Music Group International
Ashley Evenson , Director, Ciceron Digital Media Group
10:30 AM
Coffee Break
10:45 AM
We as individuals and consumers are sharing more personal data and advertisers often get overwhelmed with the amount of data at use. But what is an accurate and valid data point and what is waste? Hear from Staples and iProspect on how to use the right data and technology to identify, target and personalize messaging to enhance the consumer experience.
Presenter
Jay Poropatich , Digital Marketing, Sr. Director, Staples
Eleanor Smith , Director, Display, iProspect
11:15 AM

To get "beyond the click" advertisers need to get beyond the click...and mean it. Real transparency in digital advertising requires commitment by all parties to understand the true Return on Ad Spend, the incremental sales lift produced by discrete campaigns, and then leveraging that data for smarter buying on the next campaign. We ask advertisers and agencies to share their best practices for making measurement matter.

 

Moderator
Tara Morrissey , Head of Programmatic Marketing, Southern New Hampshire University
Panelist
Brad Chamberlin , Media Director, Sapient Razorfish
Andrew Duffin , Digital Media Strategist, Progrexion
Samantha Gaw , Director of Analytics, H&L Partners
Edward Kim , VP, Strategy, Nielsen Catalina
12:00 PM
Building the Better Testing Engine - Jon Bond, Chief Tomorroist, Tomorro LLC; Ben Clarke, President, The Shipyard
AI and The Modern AgencySarah Fay, Managing director, Glasswing Ventures
Creative Segmentation Across ChannelsAshley Evenson, Director, Ciceron Digital Media Group

12:45 PM
Lunch
2:00 PM
Afternoon Activities
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception
April 26, 2017
8:00 AM
Breakfast
8:30 AM
Programmatic advertising continues to struggle with mundane, transactional creative. We end the summit focusing on marketers leveraging automation and targeting to tell richer stories. What can we learn from the massive, high-speed buying of Election ’16 and its use of dynamic creative? Are the tools around automated creative, native ad/content distribution and cross-platform messaging  bringing art to the machine? And how will these technologies and techniques migrate to the king of storytelling media – TV?
8:45 AM
Gary Coby and Gerrit Lansing rewrote the marketing playbook in last fall’s Presidential election: Competitive buying teams, 40,000+ daily ad variants, a first ever 50/50 Digital vs TV media split, and over a quarter billion raised online in just 18 weeks. Come hear how they pioneered new techniques for massive programmatic buying and the most money raised from small dollar donors in the history of politics.
Keynote
Gary Coby , Director of Advertising, Republican National Committee
Gerrit Lansing , 2016, Chief Digital Officer, Republican National Committee
9:15 AM
We keep telling ourselves that the creative will catch up with the technology...any day now. But what practical steps are marketers and their agencies taking to turn laser-targeting tech into channels for richer relationships, brand building, iterative, compelling stories?
Moderator
Andrew Eklund , Founder and CEO, Ciceron
Panelist
Dinesh Boaz , Managing Director, Direct Agents
Greg Cordaro , Director, Marketing Strategy & Analysis, SapientRazorfish
Otmara "Omi" Diaz-Cooper , CEO, Diaz & Cooper
10:00 AM
Many marketers look to programmatic video inventory as a training ground for an increasingly digital and data-infused TV future. But is it? Experts already playing in this space report back on what advertisers need to know about the evolving advanced TV universe and how it does and doesn't dovetail with digital video. Is any TV really "programmatic" now or ever? Will the technologies and techniques and creative really port seamlessly from online to TV?
Moderator
Adam Herman , EVP, Chief Integrated Media Officer, Zimmerman Advertising
Panelist
Tripp Boyle , VP, Emerging Platforms, YuMe
Adam Gassman , Senior Director, Growth Marketing, Freshly
Andrew Susman , Vice President, Empower MediaMarketing
10:30 AM
Learning from Election 2016 - Gerrit Lansing, 2016, Chief Digital Officer, Republican National Committee; Gary Coby Republican National Committee Director of Advertising.
Can We Tell Programmatic Stories? - Andrew Eklund, CEO and Co-Founder, Ciceron
11:00 AM
Conference Concludes

Meet the People Who Will Skyrocket Your 2017 ROI

At the spring edition of Mediapost’s Data and Programmatic Insiders Summit we will feature relationships. Using a case study approach, we have invited marketers and their agencies to co-present both their latest best practices in targeting, optimizing and measuring data-driven ad campaigns. But at the same time they will explore how they worked better and more transparently together. We will explore...

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