Sunday, 08/21
6:00 PM
6:00 PM ET
Welcome Cocktail ReceptionPavilion
Monday, 08/22
7:00 AM
7:00 AM ET
Registration Opens
8:00 AM
8:00 AM ET
Breakfast
8:15 AM
8:15 AM ET
Sponsor Breakfast Presentation
9:00 AM
9:00 AM ET
Opening Remarks
Alpine Ballroom
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
Day 1: In Search of Quality
We open the Programmatic Insider Summit focusing on the hunt for better ad inventory. From securing campaigns from fraud to improving the overall ad experience, and to leveraging data to find the right targets and contexts – discussions and presentations focus on moving programmatic further from its remnant roots.
9:15 AM
9:15 AM ET
Keynote Interview: The Next Generation Of Programmatic Storytelling
Ancestry.com has evolved its programmatic media buying quickly from a direct-response vehicle to a message-based storytelling channel that impacts both branding and sales at a higher level. Director of Display and Content Marketing Riddhi Goradia explores how the company is getting closer to both the technology and the data in order to get richer messages directly to potential customers. She will illustrate how a deeper, more personalized content strategy, distributed programmatically, ultimately grows acquisition and loyalty.
- Interviewee
- Riddhi Goradia, Director, Display and Content Marketing, Ancestry.com
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:45 AM
9:45 AM ET
Panel: Going Clean: Managing Fraud
Keeping ahead of fraudsters, especially as the lure of video CPMs brings in increasingly sophisticated invalid traffic, is forever evolving. Even as ad tech controls get more effective, new areas of concern like “sourced traffic” pop up elsewhere. How are buyers finding clean supply and even keeping ahead of the curve of new threats? What partnerships are working across buyer, ad tech and publisher? How is the issue of fraud impacting relationships across the supply chain and shifting spend in and out of different channels? Or is the problem of digital display and video fraud just accelerating the secular shift away from traditional advertising altogether?
- Moderator
- Tobi Elkin, Editor/Reporter, Real-Time Daily, MediaPost
- PanelistS
- Nicholas Galante, Director of Programmatic, DirectAgents
- Nate Mosack, Director, Resolution Media
- Joshua Niederriter, Head of Programmatic, Fetch
- Belinda Smith, Global Director, Media Activation, Electronic Arts @bjstech
10:30 AM
10:30 AM ET
Panel: After Blocking: What Does The Better Ad Experience Look Like, Anyway?
In this year of the blocked ad and disgruntled user, it is easy to talk up the need for “better ad experiences”, “more discipline” among publishers, or “ads people want to see.” But what does a better ad experience look like anyway? Are any of the initiatives like LEAN or Acceptable Ads really showing demonstrating that less bothersome advertising really is better advertising? Are the real solutions coming from publishers? Or is programmatic technology actually part of the solution to a problem some say over-automation accelerated?
- Moderator
- Kristen Faust, Managing Director, Performics
- PanelistS
- Brandon Geary, Chief Strategy Officer, POSSIBLE @brandongear
- Craig Key, SVP of Media, Space150
- Nikin Patel, Director, Digital, MEC
- Lindsay Pullins, Director, Programmatic Media, Empower MediaMarketing
11:15 AM
11:15 AM ET
Right Data/Right Action
Publishers and social channels offer marketers more opportunities to bring their own first party data for campaign targeting. But how do these advertisers leverage CRM or DMP data to drive the right consumer actions?
- Moderator
- Gary Kibel, Partner, Davis+Gilbert LLP
- PanelistS
- Rohit Bagalkot, Associate Director, Pogrammatic Media, The Media Kitchen
- Latanya Hodges, Interactive Marketing Manager, Redbox
- Stephanie Spero, Director of Media Strategy & Business Director, Tribal Worldwide
12:00 PM
12:00 PM ET
Roundtables:
Fighting Fraud - Belinda Smith, Digital Media Lead, McGarrah Jesse
What Do Media Buyers Need To Know About Blocking? - Kristen Faust, Managing Director, Performics
Leveraging First Party Data In Programmatic - Gary Kibel, Partner, Digital Media, Technology, Davis & Gilbert LLP
1:00 PM
1:00 PM ET
Lunch
2:00 PM
2:00 PM ET
Golf at Squaw Creek course
ATV Tour on the Rubicon Trail
Cable car to High Camp for swimming (heated), cocktails and roller skating
ATV Tour on the Rubicon Trail
Cable car to High Camp for swimming (heated), cocktails and roller skating
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
6:00 PM
6:00 PM ET
Cocktail PartyLake Tahoe
Aboard the famous 'Tahoe Gal' steamboat on Lake Tahoe
8:00 PM
8:00 PM ET
Gar Woods Restaurant & Pier, along the shores of Lake Tahoe
Tuesday, 08/23
7:30 AM
7:30 AM ET
Registration Opens
8:00 AM
8:00 AM ET
Breakfast
Day 2: The Message Is The Message
We explore bridging the persistent gap between programmatic targeting and the precision or quality of the creative it delivers. How can cross-device targeting take the next step and become a messaging strategy? How can media and creative work together to tell and distribute video stories? And is dynamic creative finally hitting the sweet spot of scale and targeted messaging?
8:45 AM
8:45 AM ET
Keynote: Automating Relationships: EA Plans A Post-Campaign Ad Future
Multi-brand gaming juggernaut Electronic Arts plans to leverage data, predictive modeling, programmatic technologies and cross-channel media to get beyond the on-off campaign model of advertising. Director of Global Lifecycle Marketing Stephanie Sczech explores how EA is building an always-on, responsive dialogue that is gamer-centric and able to move players across game franchises and brands. With content at its core, and tech driving multi-channel personalization, the plan requires changes in both the tech and the human stack.
- Keynote
- Stephanie Sczech, Global Director of Lifecycle Marketing, Electronic Arts @harnessingdata
9:15 AM
9:15 AM ET
Panel: Making Cross-Device A Strategy Not A Tactic
If brands want to use always-on connectivity to weave their way into everyday lives, what is the master plan? It is not just about the screen size or audience matching. Going cross-devices does not stop after vaulting the technical hurdles of ID tracking, creative sizing and measurement. It is more about why a brand wants to reach that user at different moments in their lives and whether they have something that matters in those moments. We ask seasoned cross-screen marketing experts what a genuine cross-device strategy looks like for different brands.
- Moderator
- Jennifer Perry, Associate Director, Audience Insight and Strategy, Merkle @JenPerry920
- PanelistS
- Aaron Fetters, SVP, Marketing Solutions, comScore
- Vincent Rinaldi, Director of Programmatic, iProspect
- Emmy Spahr, Director of Programmatic, Razorfish @EmmySpahr212
- Liz Wood, Media Supervisor, H&L Partners @digwhizliz
10:00 AM
10:00 AM ET
Fireside Chat: Solving for Mobile
Programmatic advertising across the mobile channel tends to break many of the things we thought were being fixed on desktop display. From restrictive ad formats to viewability, performance, user tracking and basic effectiveness, mobile programmatic often feels like a step backward for data driven advertising. Assembly Chief Digital Officer explains how his teams are solving for mobile’s menu of challenges.
- Interviewee
- Jeff Liang, Chief Digital Officer, Assembly
- Interviewer
- Tobi Elkin, Editor/Reporter, Real-Time Daily, MediaPost
10:30 AM
10:30 AM ET
Presentation: Viewability and Ad Impact
When an ad should be counted as “viewable” and what impact different levels of viewability have are highly debated topics. These debates however have not benefited from a scientific perspective on the role viewability plays in actual ad effectiveness. In this session, the IPG Media Lab explores the relationship between the role of viewability and branding impact across a range of ad formats, including some never before presented insights on social video in a mobile environment.
- Presenter
- Kara Manatt, VP, Consumer Research Strategy, IPG Emerging Media Lab @karamanatt
11:00 AM
11:00 AM ET
Programmatic Video: Building And Buying the Shareable Story
Programmatic can drive brand storytelling, especially when compelling video content is driven by a well-targeted distribution strategy. But what is the right balance of shareable storytelling and targeting science? What KPIs do you optimize against? Which in a growing list of walled gardens and open exchanges are the right channels? We ask veterans of the art of programmatic video distribution to share best practices.
- Moderator
- George Leon, Chief Strategy Officer, HawthorneDirect @HawthorneDirect
- PanelistS
- Evan Barocas, Director, Media Operations at T-Mobile, T-Mobile
- Matheus Barros, Founder & CEO, CUBOCC
- Jackie Coffey, Director of Performance Marketing, Butler, Shine, Stern & Partners
- Pete Kluge, Group Product Marketing Manager, Adobe
11:45 AM
11:45 AM ET
Interview: Casper Dreams a Better Programmatic Creative Dream
For innovative sleep gear e-tailer Casper, engaging customers with the dream of a better sleep experience demands more than the usual direct marketing palette. VP of Acquisition Terri Rockovich explains how the company using tech and messaging to move way beyond the banner. She explores how device and platform specific creative executions effectively engage consumers with an emerging brand.
- Interviewee
- Terri Rockovich, VP of Acquisition, Casper
- Interviewer
- Ross Fadner, Director, Event Programming, MediaPost
12:15 PM
12:15 PM ET
Roundtables:
Building a Cross-Device Strategy - Emmy Spahr, Director of Programmatic, Razorfish
Programmatic Buying and Video Storytelling - George Leon, SVP, Media, HawthorneDirect
Bringing Dynamic Creative To SC - Terri Rockovich, VP of Acquisition, Casper
1:00 PM
1:00 PM ET
Lunch
2:00 PM
2:00 PM ET
Golf at Coyote Moon Course
Horseback Riding at Alpine Meadows
Lake Tahoe Kayak Tour
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
5:30 PM
5:30 PM ET
6:30 PM
6:30 PM ET
Cocktail PartyGolf Course
7:30 PM
7:30 PM ET
Dinner ReceptionSun Plaza Deck
Wednesday, 08/24
7:30 AM
7:30 AM ET
Registration Opens
8:00 AM
8:00 AM ET
Breakfast
Day 3: Content Sessions: Leaning Forward
We round out the Programmatic Insider Summit leaning forward into emerging disciplines and formats. On the measurement side we explore measuring ROI across platforms. And we look at post-Web platforms that will complicate and expand the programmatic universe even further.
8:45 AM
8:45 AM ET
Keynote: Improving The Customer Experience: Leveraging Data for Cross-Device Strategies
Programmatic advertising has long offered the promise to advertisers of buying audiences rather than publisher site placement, but until recently when a consumer engaged with a brand through a different device, they appeared as a different consumer. As cross device data sets become richer, programmatic solutions can further improve the consumer experience by consistently reaching the right audience with the right message, regardless of the device they are using. If media planners and campaign managers can now stop thinking in media and device silos, we can start to truly leverage the power of data to identify who, when and where to deliver the brand’s messaging across all screens as part of a holistic strategy for audience engagement.
- Keynote
- Ian Johnson, EVP, Managing Director for Global Products, Cadreon
9:15 AM
9:15 AM ET
Panel: Apples and Pineapples: Reconciling Cross-Channel Metrics and ROI
Marketers claim that managing cross-channel measurement and attribution will be their top priority this year, far and away their fastest growing concern. But where are they starting? How are marketers reconciling the incompatible metrics across their many channels? What progress are they making in comparing apples and pineapples – digital display, mobile downloads, social shares, TV impressions, clicks, store visits?
- Moderator
- Paul Wille, President, Chief Performance Officer, Swift
- PanelistS
- Bill Burkart, President/COO, Wunderman Data Management
- Min Cho, Sr. Director, Digital Marketing & Analytics, Cars.com @mincho23
- Kielley Young, Senior Manager, CRM Campaign Strategy, Warner Music Group
9:45 AM
9:45 AM ET
Panel: Post-Web Programmatic: Radio, OOH, TV…Everything?
As connectivity reaches into every visible object and environment, so too comes the capacity and impulse for advertisers to target them. Advanced TV is already on its way, but what are the early opportunities for automating the cross-channel audio stream, billboards and taxicabs, refrigerators, watch? What are the technical hurdles to programmatically targeted post-Web media?
- Moderator
- Natalee Cecil, Director of Brand Media and Strategy, PMG
- PanelistS
- Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group @theadtechgirl
- Matt Glaeser, VP, Digital Integrations & Data, Palisades MedisGroup
- Eric Perko, Director of Media Services, Muhtayzik-Hoffer
10:30 AM
10:30 AM ET
Roundtables:
Cross-Channel Metrics - Paul Wille, President, Chief Performance Officer, Swift
Post-Web Programmatic - Matt Glaeser, VP, Digital Integrations & Data, Palisades MedisGroup
11:30 AM
11:30 AM ET
Conference Concludes