Virtual Event - August 25 - 26, 2020

Previous Events

Attendees of the MediaPost Summits Empower Their Organizations

- Optimize your digital marketing strategy by participating in top quality content

- Congenial summit experience with all attendees working together to enhance digital marketing programs

- Be a real part of driving the digital industry forward

- Unparalleled networking with other senior level digital marketing professionals and development of lifelong professional contacts

- Editorially driven content and structure to promote professional summit experience for real knowledge exchange during the daytime hours

- Actual capped attendance in order to ensure meaningful, productive networking so all attendees leave really knowing and learning from their fellow participants

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Data-Driven Outcomes: The Next Programmatic

As digital ad spending overtakes "traditional" media this year, it is clear that modern data-driven media technologies have also fundamentally moved the ad game beyond reach, frequency and impressions. MediaPost's Data & Programmatic Insider Summit explores how marketers are using these tools to target not only audiences but business outcomes. Data is not only fueling ad buys, but tying a range of marketing techniques to more specific brand goals - from acquisition to sales, loyalty to lifetime value.

 

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Programmatic Everywhere: The Data-Driven Generation

Data-driven advertising and automation have won the day, but they aren't standing still. The next stages of this evolution now involve deeper ties to branding, more reliable first party data, integration of users and messaging across screens, and extending these arts to emerging media channels.

Marketers are building war chests of first party data to ensure more direct and trusted connections with customers as privacy worries loom. But they also need to move beyond the performance metrics of first-gen programmatic and build brands. How will they bridge brand and performance, especially as automation reaches into new channels like audio, voice, out-of-home? And as the data driven economy matures, how do buyers adapt to the increased leverage sellers are exerting in the market to maintain efficiency and transparency.

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Data Driven Advertising Comes of Age

After a decade of substantial growth as well as ongoing growing pains, programmatic advertising and data driven marketing appear to be entering a new maturity. At the March Data & Programmatic Insider Summit we will explore how media buyers are advancing the quality, transparency, accountability, measurability and even the creativity of data-driven ads.

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Meet the People Who Will Skyrocket Your 2017 ROI

At the spring edition of Mediapost’s Data and Programmatic Insiders Summit we will feature relationships. Using a case study approach, we have invited marketers and their agencies to co-present both their latest best practices in targeting, optimizing and measuring data-driven ad campaigns. But at the same time they will explore how they worked better and more transparently together. We will explore...

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Programmatic And The Next User Experience

At the annual summer Programmatic Insider Summit we test for quality. How are marketers, trading desks and publishers beating back the the bots and fraudsters? What best practices are emerging not only to track users across devices but to craft messaging that fits the contexts? How can the creative finally feel less robotic than the delivery mechanisms? And are traditional notions of editorial context finally reasserting themselves after years of data-driven buying focused obsessively on audience? 

The new watchwords for 2016 and beyond are quality, user experience, content. At the Programmatic Insider Summit we ask the big question: whether and how data-driven and automated advertising is up to the assignment.

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Challenging The Machine: The Game Changers of 2016… And Beyond

With power and maturity come new challenges. As programmatic technologies and approaches dominate the digital display, video and mobile ad spheres, technological advancement only goes so far in growing the market. At the annual Winter Programmatic Insider Summit we engage the next generation of challenges that will change the way brands and agencies buy their digital media in 2016. 

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