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- Optimize your digital marketing strategy by participating in top quality content
- Congenial summit experience with all attendees working together to enhance digital marketing programs
- Be a real part of driving the digital industry forward
- Unparalleled networking with other senior level digital marketing professionals and development of lifelong professional contacts
- Editorially driven content and structure to promote professional summit experience for real knowledge exchange during the daytime hours
- Actual capped attendance in order to ensure meaningful, productive networking so all attendees leave really knowing and learning from their fellow participants
As digital ad spending overtakes "traditional" media this year, it is clear that modern data-driven media technologies have also fundamentally moved the ad game beyond reach, frequency and impressions. MediaPost's Data & Programmatic Insider Summit explores how marketers are using these tools to target not only audiences but business outcomes. Data is not only fueling ad buys, but tying a range of marketing techniques to more specific brand goals - from acquisition to sales, loyalty to lifetime value.