August 22 - 25, 2018
Lake Tahoe, CA

Programmatic Everywhere: The Data-Driven Generation

Data-driven advertising and automation have won the day, but they aren't standing still. The next stages of this evolution now involve deeper ties to branding, more reliable first party data, integration of users and messaging across screens, and extending these arts to emerging media channels.

Marketers are building war chests of first party data to ensure more direct and trusted connections with customers as privacy worries loom. But they also need to move beyond the performance metrics of first-gen programmatic and build brands. How will they bridge brand and performance, especially as automation reaches into new channels like audio, voice, out-of-home? And as the data driven economy matures, how do buyers adapt to the increased leverage sellers are exerting in the market to maintain efficiency and transparency.