Data Driven Advertising Comes of Age

After a decade of substantial growth as well as ongoing growing pains, programmatic advertising and data driven marketing appear to be entering a new maturity. At the March Data & Programmatic Insider Summit we will explore how media buyers are advancing the quality, transparency, accountability, measurability and even the creativity of data-driven ads.

We will explore how marketers are engaging a range of new tools, standards and techniques that are helping to normalize digital advertising. How are media buyers embracing new marketplace tools and dynamics on both the buy side and sell side? Will emerging protocols and standards succeed in improving transparency and supply chain trust in 2018? How will advertisers leverage data to improve both the targetability and creativity of video storytelling? And can mechanized advertising learn from the machines themselves in ways that improve not only efficiency but user experience. 

We will cover:

  • Rethinking video storytelling in a targeted, screen-agnostic world
  • Can data drive improved user experiences?
  • How supply path optimization, header bidding and first price auctions impact buyer strategies
  • How initiatives like ads.txt may suppress fraud and improve transparency 
  • What we have learned about the true cost/benefit of brining programmatic in-house
  • Will AI and machine learning change the data game for marketers?
  • Leveraging the mobile in mobile 

Summit Attendee Testimonials

"Again, the Email Insider Summit was another incredible event by the MediaPost staff.  From the content that is up to date and relevant to today's marketer to the  networking events, this event continues to be the premier email marketing conference of the year."
Ryan Phelan, Vice President, Strategic Services, Acxiom

"The EIS event was great. The format is perfect with a good mix of quality presentations and networking opportunities."
Florence Ho, Sr. Director, Direct Marketing, Wyndham Hotel Group Worldwide

"Fantastic format. Good mix of brands and ESPs. I got so much more out of the networking aspect than I do at larger conferences."
Kimberly Bower, Director, Email Marketing, Intelius