Data-Driven Outcomes: The Next Programmatic

As digital ad spending overtakes "traditional" media this year, it is clear that modern data-driven media technologies have also fundamentally moved the ad game beyond reach, frequency and impressions. MediaPost's Data & Programmatic Insider Summit explores how marketers are using these tools to target not only audiences but business outcomes. Data is not only fueling ad buys, but tying a range of marketing techniques to more specific brand goals - from acquisition to sales, loyalty to lifetime value.

At this year's summit marketers and senior media buyers and planners will share how they build new KPIs around outcomes, not just impressions. How is the gusher of consumer data being managed, vetted and valued? What can we learn from the new generation of direct-to-consumer brands about all of these evolving strategies? And how will we integrate new channels of data-driven and automated media like Amazon ads, audio, and out-of-home?

At this year's Captiva summit, we put data at the center of the next stage of digital advertising - the post-impression era of targeting outcomes, not just eyeballs.


Summit Attendee Testimonials

“The Data & Programmatic Insider Summit had a great balance between content and relationship building. Helps break down the barriers and move our industry forward!
Chris Daley, Senior Manager, Digital Media, UPMC Health Plan

"The small size with a strong attendee list is the single most important part of these Summits. The content is always good, but the opportunities that are offered to converse with intelligent & highly influential industry people is key.  Lunch conversations & time spent during the afternoon events is more productive than the "all day in a room" conferences that plague the industry. Don't change the model!"
Clayton McLaughlin, VP, Group Director, Havas Media

“MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends.  MediaPost brings together the brightest minds in the industry, bar none.”
Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct