Euro RSCG New York was named agency of record for Heineken Lager and Heineken Premium Light. Wieden + Kennedy previously handled the work, estimated at $110 million.

Havas Media's MPG was awarded the North American media planning and buying duties for luxury goods group, LVMH, beginning in 2010. The account will be handled out of the MPG's North American Headquarters in New York, with Canadian support out of Toronto. Morpheus Media will continue to serve as LVMH's digital media agency of record. MediaCom previously handled the account, valued at $185 million.

Zurich Financial Services Group has named GroupM's Mindshare to manage its media planning, buying and strategy account, estimated at $150 million. The account also includes media chores for the Farmers' brand in the US. Publicis Group will continue to be responsible for Zurich's global creative chores. Zenith Optimedia previously handled the work.

MediaVest was awarded Bristol-Myers Squibb's estimated $420 million media account. Mindshare previously handled the account.

Merkley + Partners has been added to Abbott Laboratories' group of roster agencies.

Microsoft shifted advertising duties on its Office brand from McCann Erickson to JWT.

VistaPrint tapped Arnold to handle its advertising account.

Crown Imports intends to place its media panning and buying accounts in review in an effort to consolidate work at one agency that handles solely media work.

Unilever placed the majority of its global media account in review. Worldwide media spending is estimated at $2 billion.

House-Autry Mills named MARC USA as agency of record to handle all media planning and buying for its line of breaders and mixes.