Truth Initiative, the anti-smoking advocacy group, is naming Mojo Supermarket as its new creative partner and agency of record following a review. 72andSunny previously held the business. “The vaping epidemic is a serious threat to young people everywhere and it’s a challenge that requires game-changing solutions," said Eric Asche, Chief Marketing and Strategy Officer of Truth Initiative. “Mojo Supermarket has experience creating ideas around cultural issues and are passionate about making a positive impact on the lives of young people.”
Volkswagen is appointing the community as U.S. Hispanic agency of record to reshape how the Hispanic market thinks about Volkswagen. Creative On Demand (COD) was the previous agency and it participated in the pitch. Last year, Volkswagen launched a new brand platform—Maneja en Grande, or Drive Bigger — to underscore the car maker’s commitment to the future and its impact. “Our creative vision is about bringing to life the unique relationship that only happens between a VW and its owner—it’s part of their family, because sometimes it’s the car that chooses the driver,” says Marci Miller, VP and managing director …
Kitchen appliance marketer Sub-Zero Group has appointed Huge as its lead agency while Crossmedia will handle media planning and buying duties. The appointments followed a review. The company had previously worked with the Richards Group. Huge, located in Brooklyn, NY, will guide brand strategy, creative, and digital marketing. Brian Jones, Senior Director of Marketing for Sub-Zero Group, said, “We feel that Huge and Crossmedia are the best fit based on their insights into our brands and audience, and the values of our company.” The company began its agency search a few months back and retained Joanne Davis Consulting to assist …
TBWA\Chiat\Day LA has been named the brand creative agency of record by credit card and financial services company Discover. As AOR, the agency will handle a variety of responsibilities including strategic and creative development, social and production. Its first work is expected to break later this year. The agency will be focused on developing Discover’s new brand and creative platform and go-to-market strategy – all in collaboration with existing partner agencies 360i and Spark Media.
Just as the U.S. is starting to open up and travelers are beginning to make plans for the summer Travelocity has selected Doner as its agency of record following a competitive review. “In Doner, we’ve found a partner that has experience in our category, and has exceptional understanding of what is driving our country culturally,” stated Laura Molnar, Director of Brand Marketing. “ Doner will manage brand creative duties, including online advertising, experiential, social, national TV, pre-roll, and digital audio, from its Detroit headquarters. The agency’s first work will launch in late spring.
Grocery chain Lidl is appointing Novus Next as its multichannel media planning and buying agency across its U.S. footprint after a competitive review. Lidl U.S. had been on hiatus from paid media for some time. Starcom was its last U.S. media agency. The scope covers all 140+ East Coast stores across 19 markets, as well as upcoming grand openings. The partnership recently debuted with Novus Next’s support of the Lidl U.S. revamped multi-media brand relaunch in January that included a new campaign guided by its new creative shop, VMLY&R.
Hyundai Motor America has awarded minority- and female-owned Culture Brands with a multiyear contract.
Fetch Rewards is appointing Anomaly its first creative agency of record and Noble People its first media agency of record. This marks the first time the mobile shopping rewards platform will invest in an integrated national marketing campaign since launching in 2017.Under the partnership, Anomaly and Noble People will collaborate on a brand campaign that will look to increase awareness among head of household shoppers but also expand to new audiences beyond traditional grocery shoppers. Anomaly will handle defining the brand positioning and executing all creative while Noble People will handle media strategy, planning, and buying.
Ogilvy has been selected as the lead agency for World of Hyatt, Hyatt’s guest loyalty program. Ogilvy will support the strategic development and creative expression of World of Hyatt’s member communications, promotions, and program enhancements. The agency’s Ogilvy Experience team in New York will lead the account with an offering that includes customer insights, commerce, digital product innovation, customer engagement and acquisition, CRM, and other capabilities. “World of Hyatt is grounded in listening and as the demand for travel returns, we are more committed than ever to understanding our guests’ and members’ needs in order to deliver personalized care, distinct …
WarnerMedia is appointing Engine as the company’s social agency of record for HBO Max. Engine has supported the HBO brand and social activities for more than three years and the two sides decided to make it official. The streaming platform initially launched in the U.S. in May 2020. This year, it will expand into Latin America and Europe.