Special's remit will include global strategy and creative development to grow the brand worldwide.

Raleigh, NC-based ad agency Baldwin& has been selected by PBS’s 'Reel South' documentary series to create ad campaigns and other materials to promote its upcoming 10th season. The agency will gather audience insights, revamp brand ID, design, messaging and tone, and will oversee the digital launch of Reel South’s YouTube channel, which is supported by paid media.  

The agency will be responsible for developing a growth-oriented creative strategy, with first work debuting this summer.

The agency will handle brand strategy and is expected to launch a new campaign mid-year.

The chain of East Asian-inspired fast-food restaurants and grocery is kick-starting its next phase of growth.

The agency had previously handled the account in 2019.

Newell Brands has awarded its global media agency assignment to Crossmedia, after a review, a company rep has confirmed. The company spent an estimated $33 million on measured media in 2023 with 69% earmarked for digital, according to agency research firm COMvergence. About $23 million was allocated to the U.S. (70% for digital).  The company has used multiple agencies in the past and consolidated the account with Crossmedia. In 2021 it named Empower its media …