Monday, September 15, 2003
- In Review
According to Adweek, Coca-Cola has launched a review to consolidate its $250-300 million U.S. media planning and buying business. Buying incumbent Universal McCann and planning incumbent MediaVest will participate in the review. Presentations will be held in late October or early November, with a decision expected by the end of the year. - TBWA/Chiat/Day
Shell Oil's Shell Lubricants division has awarded advertising duties for five car maintenance brands to TBWA/Chiat/Day. The $15 million account includes The Outlaw, Black Magic, Rainx, FixAFlat and Gumout brands. - GSD&M
GSD&M will develop creative work for the 2004 Summer Olympic Games. The campaign, promoting the U.S. Olympic Team, will include print and TV ads. - NourzAds
TengoInternet, a Texas-based provider of custom high-speed wireless Internet access networks, has named NourzAds of Austin, TX as its agency of record. NourzAds' responsibilities include account management, interactive and traditional media buying, trade show activities and creative development of print and direct mail campaigns. - Slingshot
Slingshot has won the interactive marketing account of Greyhound Lines, beating out 8 undisclosed agencies. The account is estimated at $2 million. - Deep Focus
Deep Focus, an entertainment marketing and promotions company, was named Interactive Agency of Record by Miramax Films to market the Quentin Tarantino film KILL BILL, which will be released as two separate films. The company will be responsible for marketing, promotions and media outreach for both films. - NYCA
NYCA, based in San Diego, CA, has been selected by Kyocera Wireless to create national and international point-of-purchase campaigns for its new line of phones. - Bouchez Kent + Co.
Bouchez Kent + Co. has won the creative account for HotJobs.
