Monday, November 10, 2003
- Various Agencies
Marriott International has severed ties with McCann-Erickson, New York. Carat, T3 and mcgarrybowen will work on all Marriott brands except The Ritz-Carlton. - McCann-Erickson
McCann-Erickson San Francisco has been named as integrated advertising agency for The Oakland Athletics. Scope of activities at McCannSF will include brand strategy, advertising, media, digital and promotions, among others. - In Review
Welch Foods has put its creative account into review. Jones Lundin Beals, Chicago, is handling the review. A decision is expected by the end of January. - In Review
Fazoli's Restaurants has issued RFPs for its creative account. - Colby & Partners
Trinchero Family Estates' Sutter Home Winery has named Colby & Partners, Santa Monica, Calif., as its agency for media buying. - Sportivo
Sportivo has signed Fox Pan American Sports, a Spanish-language sports operations and programming venture. Sportivo will be responsible for media activities in support of the first annual Premios Fox Sports, the first awards show to honor the achievements of U.S. Hispanic and Latin American athletes across a variety of categories. Sportivo’s responsibilities will include generating on-going media coverage leading up to and including the awards show; providing on-site media relations support at the show and related activities; and providing assistance through its network of Latin America offices to Fox Sports Latin America. - Planning Group International
Planning Group International, a full-service marketing agency, announced that credit card company CompuCredit Corporation has signed an agreement with the firm. PGI will provide CompuCredit with a full range of advertising and marketing services, including media planning and buying, creative design and customer resource management. The agency will also provide campaign analysis and optimization, using its proprietary online tracking system.
