Accounts on the Move
Monday, December 8, 2003
  • Black & Decker
    In Review
    Black & Decker is looking for an agency to handle creative and media chores for its $15 million power tools account.
  • Spectrum Brands
    Carat
    Carat North America has won the media planning and buying assignment for Spectrum Brands. The account, to be managed by Carat's Chicago office, includes media planning and buying for national and local broadcast, as well as print media. Spectrum Brands manufactures consumer lawn and garden care and insect control products.
  • Bally Total Fitness
    La Agencia de Orcí & Asociados
    Bally Total Fitness has selected La Agencia de Orcí & Asociados as its national Hispanic marketing agency of record. The scope of the assignment will include research, account planning, media planning and buying, events, promotions, online marketing, creative development, production, and language services. The budget may reach as high as $10 million. Original Spanish-language TV spots are scheduled to break the first quarter of 2004.
  • White Wave
    Berlin Cameron/Red Cell
    White Wave, a natural foods manufacturer, has awarded its creative account for its Silk Soy product to Berlin Cameron/Red Cell, New York.
  • Veet and Air Wick
    CooperKatz
    CooperKatz and Company was named agency of record for Veet, a depilatory brand for female hair removal, and will also manage a major product introduction for Air Wick.
  • Horizon Blue Cross Blue Shield of New Jersey
    Cossette Post
    Cossette Post has been named the agency of record for Horizon Blue Cross Blue Shield of New Jersey.
  • VisitBritain
    Draft London
    Draft London has been tasked with creating and implementing a three-year customer acquisition strategy for VisitBritain. The process involved 18 agencies, a four-way creative pitch and a final head-to-head.
  • Wyeth Pharmaceuticals
    In Review
    Wyeth Pharmaceuticals is contacting agencies for sales support and direct marketing duties for its new women's contraceptive.