Monday, January 5, 2004
- In Review
American Express has placed its global media planning and buying account into review. - In Review
Ferrero USA, the company behind Tic Tac and Rocher chocolates, has placed its creative account in review. Consultant Select Resources International is handling the review. - Campbell-Ewald
Campbell-Ewald won creative duties on Kaiser Permanente's estimated $40 million account. The agency beat out McCann-Erickson for the win. - Grey Worldwide
Grey Worldwide, Los Angeles, won creative duties on BMW North America's Western regional account. The agency beat out Heil-Brice Advertising, Newport Beach; Publicis & Hal Riney, San Francisco, and incumbent Mendelsohn/Zien Advertising, Los Angeles. - Della Femina Rothschild Jeary and Partners
Della Femina Rothschild Jeary and Partners has been named agency of record for camera manufacturer Pentax USA. The multi-million dollar account will include consumer and trade advertising across broadcast, print and online media. The agency will launch the campaign with ads promoting Pentax's new line of digital cameras. - WarrenKremerPaino
WarrenKremerPaino, New York, has won creative duties on The New York Palace Hotel's $2 million account. - Gotham
HomeGoods has chosen Gotham for its $5 million ad account. Gotham beat out Euro RSCG Tatham Partners, Chicago, and Mullen, Wenham, Mass., for the win. - Margeotes Fertitta & Partners
Casio has awarded Margeotes Fertitta & Partners, New York, its ad account. The agency competed against Wolf Group and Hill Holliday Connors Cosmopulos, both New York. - Boone/Oakley
After a six-week review, Dialog Telecommunications has named Boone/Oakley, Charlotte as its first agency of record. Planned spending is more than $1 million. Media will include print, TV, radio and direct mail.
