Monday, January 19, 2004
- Arnold Worldwide
Arnold Worldwide will manage the creative account for Pfizer's migraine drug, Relpax. - In Review
Connecticut casino Mohegan Sun has put its creative and media planning duties up for grabs. Consultant Select Resources International, Santa Monica, Calif., is handling the review. - Euro RSCG Worldwide
Switzerland Cheese has awarded its marketing account to the Zurich office of Euro RSCG Switzerland. Billings are estimated at approximately $7.5 million (US). The business will cover worldwide communications, with the first campaign launching in-mid 2004, covering primarily print and promotion. The agency beat out Jung von Matt/Limmat, Grey Advertising, and Advico Young and Rubicam for the win. - In Review
Verizon Wireless is looking to fill creative duties on its estimated $700 million account. - Richards Group
The Richards Group has been selected by Wawa to handle creative and media duties. The agency beat out Eisner Communications of Baltimore, MARC of Pittsburgh, and Mayo Seitz Media for the win. - Goodby, Silverstein & Partners
Banana Republic has named Goodby, Silverstein & Partners, San Francisco, as its creative agency to handle print and OOH ads. - In Review
Agencies vying for duties on Cellular South's creative and media accounts has been slimmed down to four: Arnold Worldwide, McLean, Va.; Cramer-Krasselt, Chicago; Crispin Porter & Bogusky, Miami; and Archer Malmo, Memphis, Tenn. - KSL Media
The Guardian Life Insurance Co. of America has selected KSL Media for media management services including media strategy, planning and buying. The account will be serviced out of KSL's New York office. The former media agency was MediaVest, New York. - Lounge Lizard
Lounge Lizard Worldwide has been named interactive agency of record for Teledata Communications. The agency will revamp Teledata's website.
