Accounts on the Move
Monday, August 2, 2004
  • Limited Too
    TBWA\CHIAT\DAY, Los Angeles has been awarded a creative and strategic marketing contract for Limited Too, a "tween" girl fashion retailer. The new campaign will roll out nationally in August on network television and cable. Spending was not released.
  • Subway
    In Review
    Subway, which parted with Fallon in June, has officially placed its $220 million global ad account in review. McCarthy Mambro Bertino (MMB), which has been acting as an interim agency since its split with Fallon, will participate in the closed review. New York-based Joanne Davis Consulting is handling the search/review process.
  • Subaru
    In Review
    Subaru added two more agencies to the list competing for the company's estimated $165 million account. McCann-Erickson and Berlin Cameron/Red Cell join DDB, New York; and The Martin Agency, Richmond, Va. as finalists. GSD&M, Austin, Texas withdrew from the competition on Thursday.
  • MPG
    In a move to consolidate its advertising and marketing efforts, The Goodyear Tire & Rubber Company selected Media Planning Group (MPG) to work with its marketing team on media planning and buying for its Goodyear tire brand. New York-based MPG will work with Boston-based Arnold Worldwide on all communications, planning, and buying for Goodyear. The expanded relationship commences with all 2005 media work; PHD U.S. will continue to handle media planning and buying for the Goodyear brand through the end of the year. The account is valued at $65 million.
  • General Motors
    Starcom Chicago has been awarded General Motors Corp.'s estimated $30 million out-of-home media buying account.
  • E*Trade Financial
    E*Trade Financial and Martin/Williams have parted ways. The marketing account is estimated at $90 million.
  • Gateway
    In Review
    Gateway has placed its estimated $40 million account in review.