Monday, October 10, 2005
- McGarryBowen
Century 21 has moved creative duties on its estimated $40 million account from Lowe to McGarryBowen. - Starcom MediaVest Group
Procter & Gamble has reassigned its Gillette media account in the U.S. to its primary media agency, Starcom MediaVest Group, and split up its overseas media assignments across local media shops including Publicis' SMG and Zenith Media units, as well as WPP's MediaCom unit. WPP Group's MindShare previously handled the $800 million global media planning and buying account. - Wieden & Kennedy
Coca-Cola has shifted its $150 million North American advertising account from Berlin Cameron & Partners to Wieden & Kennedy. - BBDO West
BBDO West has been named the first agency of record for ProFlowers, an online fresh flower marketplace. The agency will handle strategic and creative development. Spending was not revealed. - Philip Johnson Associates
Novell has selected independent agency Philip Johnson Associates (PJA) as its global agency of record following a national review. The account, previously handled by JWT New York, is worth $10 million. The agency will be responsible for all of Novell's global communications and media planning and buying in North America. In addition, PJA will partner with London-based Banner Corporation to manage media in Europe and Asia Pacific. - Aquilent and Captura Group
Aquilent and Captura Group have won a contract with the US Federal Government to redesign the official portals for FirstGov.gov and its Spanish version, Espanol.gov. - M&C Saatchi
PODS, a provider of mobile storage and moving solutions, has selected M&C Saatchi New York as its agency of record. Round2 of Los Angeles will handle media buying. Spending was not released. - In Review
Office Depot has narrowed down the agencies competing for creative duties on its estimated $85 million account to three: The Martin Agency, Kaplan Thaler Group, and Leo Burnett. - Media Marketing Solutions
Media Marketing Solutions, an integrated communications agency and part of GroupM, has been chosen by SlimQuick Laboratories, Toronto, to handle broadcast planning and buying for the U.S. launch of SlimQuick, a diet pill designed for women. The account is valued $1.5 million. - Keller Crescent Company
The Evansville BlueCats, professional indoor football team, has chosen Keller Crescent Company as its agency of record to produce all creative material and handle media placement. The work will include TV, outdoor, radio, and print components. Spending was not released.
