Accounts on the Move
Monday, November 7, 2005
  • IKEA
    Horizon
    IKEA North America has renewed its contract with Horizon Media through 2006. There was no review. The agency was awarded media buying and planning for IKEA's Los Angeles market in April 2004, and won the U.S. media buying and planning account in February 2005. Horizon will handle Communication Channel Planning, all media buying, and local promotions for IKEA. Billings are estimated between $50 and $60 million.
  • Liberty Mutual
    Hill, Holliday
    Liberty Mutual has selected Hill, Holliday of Boston as its agency of record. The agency bested Arnold Worldwide Boston; Euro RSCG New York; and incumbent kirshenbaum, bond + partners New York for the win. Pile and Company managed the review. The account is worth $60 million.
  • Alouette
    MARC USA
    BC-USA, a producer of specialty cheese products, has named MARC USA as agency of record for its Alouette brand. Grey Worldwide, New York previously handled the account. A multi-media campaign will launch in 2006. Spending was not released.
  • Timex
    In Review
    Timex has placed its $10 million advertising account in review. kirshenbaum bond & partners presently handles the work. DiMassimo and Taxi are competing for the work.
  • RealEstate.com
    In Review
    RealEstate.com has placed its advertising account, valued between $5 and $10 million, in review. Doner, The Richards Group, Cramer-Krasselt, Element 79 Partners, and Arnold Worldwide are competing for the assignment.
  • Seiko (Pulsar)
    In Review
    Seiko has placed its $4 million Pulsar advertising account in review. Young & Rubicam is among the agencies competing for the account.
  • Van Gogh Vodka
    ComMarketing
    Van Gogh Vodka has moved its interactive account, estimated at $4 million, to ComMarketing.