Accounts on the Move
Monday, November 28, 2005
  • Sony
    Fallon
    Fallon Minneapolis resigned the Sony Walkman and Connect accounts, citing financial differences. The agency was awarded the work in June and resigned the account shortly thereafter. Project work was created, but it's doubtful that the work will see the light of day. Fallon's European and Asian work for Sony (including Fallon London's "Balls" campaign for Sony Bravia) remains unaffected.
  • AMD
    Y&R San Francisco
    Y&R San Francisco has been selected by AMD as the lead agency for all of the company's North American advertising and integrated marketing communications programs, working alongside sister companies SicolaMartin and Mediaedge:cia. The agency will be responsible for strategy, advertising, creative execution, media planning and buying, and lead generation. The account is valued between $20 and $30 million.
  • L.L. Bean
    JWT and MEC
    L.L. Bean has tapped WPP's JWT and MEC Interaction units to oversee its $20 million advertising account.
  • Sidney Frank Importing Co.
    Devito/Verdi
    Sidney Frank Importing Co., the importer of Jagermeister Liqueur and Gekkeikan Sake, has selected DeVito/Verdi Advertising to create broadcast advertising for Tequila Corazon de Agave. The broadcast media launch is scheduled for the first quarter of 2006. Spending was not released.
  • SunTrust
    Y&R
    SunTrust Banks has selected Y&R New York as its lead agency, responsible for advertising and integrated brand communications responsibilities. The decision follows a four-month review that included four finalists. The account is estimated at $40 million.
  • AXA Financial
    In Review
    AXA Financial has placed its account, estimated at $10 to $12 million, in review. The Martin Agency previously handled the account. Publicis, Merkley + Partners, and Doremus are competing for the work.
  • Mion Footwear
    TDA Advertising & Design
    After a two-week review, TDA Advertising & Design, Boulder, has been named first agency of record for Mion Footwear, a new brand from The Timberland Co. The agency bested Publicis & Hal Riney, San Francisco; Leo Burnett, Chicago; McClain Finlon Advertising, Denver; and Leopold, Ketel & Partners, Portland, Ore., for the win. Arnold Worldwide, Boston, remains agency of record for existing Timberland brands. Spending was not released.
  • Ikea
    In Review
    Ikea has placed the creative portion of its estimated $45 to $50 million account in review. The company recently split with Secret Weapon Marketing.
  • BMW
    Dotglu
    BMW North America has selected Dotglu as its consumer relationship management agency of record. Dotglu will work with GSD&M, BMW's lead agency, on all areas of CRM, direct marketing, database marketing and interactive marketing initiatives, including the redesign of bmwusa.com. Spending was not released.
  • JetBlue
    JWT
    JWT, New York, has been awarded creative duties on JetBlue Airways' estimated $24 million account. The agency bested McGarryBowen, Taxi, Amalgamated, and The Ad Store for the win. MediaCom, New York, picked up media chores.
  • Robbins Diamonds
    MayoSeitz Media
    MayoSeitz Media has been selected as the media agency of record for Robbins Diamonds. Spending was not released.
  • Alticor
    Element 79
    Alticor, a provider of business products and manufacturing and logistics services, has hired Element 79 Partners to work on a new corporate branding effort.
  • Candystand.com
    WDDG
    WDDG has been tapped by the Wm. Wrigley Jr. Company to redesign the Candystand.com Web site and expand it to include additional Wrigley brands. Wrigley invited agencies to propose a redesign for Candystand.com, as well as a recommendation for how its other brands could be woven into the site.
  • Frey Vineyards
    SRB Marketing
    SRB Marketing will continue to handle advertising, e-mail, and media planning and buying duties for Frey Vineyards through spring 2006.