Accounts on the Move
Monday, February 13, 2006
  • Dell Computer
    BBDO
    BBDO Atlanta. You're getting a Dell. Dell Computer has shifted its estimated $300 million advertising account from DDB Chicago to BBDO Atlanta.
  • Macy's
    JWT
    JWT, Chicago, has been tapped to handle creative chores on the Macy's account, estimated $20 million. The agency bested Kirshenbaum Bond & Partners, Campbell-Ewald, DeVito/Verdi, BrainForest, and Looney Advertising for the win.
  • Target
    BBDO North America and Wieden+Kennedy
    Target has partnered with BBDO North America, New York, and Wieden+Kennedy, Portland, Ore., for strategic marketing and creative support on select brand projects.
  • Hyundai
    Del Rivero Messianu DDB
    Hyundai Motor America has named Del Rivero Messianu DDB as its Hispanic advertising agency, following a four month review. The agency will develop national branding campaigns along with creative executions for the Hyundai Dealer Advertising Association, which supports Hyundai's dealer network in Hispanic communities. Select Resources International, Los Angeles, California, handled the review. The account is estimated at $30 million.
  • DirecTV
    Deutsch
    DirecTV has moved its estimated $150 million advertising account from BBDO New York back to Deutsch.
  • Doritos
    Goodby, Silverstein & Partners
    Frito-Lay has awarded Goodby, Silverstein & Partners its estimated $30 million Doritos account.
  • Rembrandt
    Mother
    Mother has been awarded creative duties on Johnson & Johnson's Rembrandt brand. The account is valued at $15 million.
  • Old Spice
    Wieden & Kennedy
    Wieden+Kennedy was tapped to handle creative, communication planning, and media buying for Procter & Gamble's Old Spice brand. Starcom MediaVest Group had handled old Spice's communication planning and media buying, and Saatchi & Saatchi handled creative. The account is estimated at $80 million.
  • ExxonMobil
    Euro RSCG
    Euro RSCG has been awarded ExxonMobil's estimated $30 million corporate advertising account.
  • Cardinal Health
    Red Brown Kle'
    Red Brown Kle' Marketing Communications has been tapped by Cardinal Health, a global medical products and services provider, to market its V. Mueller brand of surgical instrumentation and line of Neu-Thera medical gloves. Spending was not released.
  • ProLogis and Beyond the Port
    90octane
    International distribution services provider ProLogis and specialty travel outfit Beyond the Port have hired 90octane for various online campaigns. ProLogis tapped 90octane to develop ways to electronically distribute research reports to clients and prospects. Beyond the Port hired the agency to design and manage search engine optimization and pay-per-click strategies. Spending was not released.
  • Marine Corps Association
    Image Media Services
    The Marine Corps Association (MCA) has selected Image Media Services (IMS) as its agency of record to assist in rebranding and re-positioning the Association. IMS will help improve member acquisition and position MCA as the professional association of all Marines. The MCA assignment also includes the redesign of the Marine Corps Gazette magazine and the MCA Web sites. Spending was not released.