Accounts on the Move
Monday, September 11, 2006
  • LeSportsac
    YARD
    LeSportsac has named YARD as its agency of record. YARD will unveil a LeSportsac US ad campaign for Spring 2007.
  • Expedia
    Doner
    Doner was awarded the $170 million Expedia.com creative account, besting Mullen and TBWA/Chiat/Day. Deutsch previously handled the account.
  • Lions Gate Films
    Initiative
    Lions Gate Films has tapped Initiative to handle its $130 million media buying and planning account. Palisades Media Group previously handled the account.
  • BMW
    GSD&M
    BMW has awarded its holiday retail advertising work to GSD&M. Spending was not released.
  • Southern Comfort
    McKinney
    McKinney has been named interactive agency of record for Brown-Forman's Southern Comfort brand. The agency will handle global Web site development, U.S. customer relationship management and online creative.
  • Flipswap
    WONGDOODY
    WONGDOODY has been awarded integrated marketing duties for Flipswap, an outsourced cell phone trade-in program for the wireless industry, following an informal review. The agency is charged with revising Flipswap's online and offline retailer marketing and customer support services and developing and executing a national public relations campaign. Billings were not released.
  • Sony Ericsson Mobile Communications
    Saatchi & Saatchi
    Sony Ericsson Mobile Communications has awarded Saatchi & Saatchi London its global creative account.
  • Pup-Peroni
    Smith Brothers Advertising
    The Pet Food Division of Del Monte Foods has awarded Smith Brothers Advertising its estimated $10 million Pup-Peroni Dog Snacks brand assignment.
  • Prison Fellowship
    DigiKnow
    Prison Fellowship, a prison outreach and criminal justice reform organization, has named DigiKnow as its interactive agency of record. The agency will provide Web site development, application development and online marketing duties.
  • Players Choice Club
    Refinery
    Players Choice Club, an affinity club network program, has hired Refinery to handle interactive marketing initiatives. Refinery will work on new customer acquisition strategies, as well as develop the brand's overall marketing strategy and interactive marketing plan.