Accounts on the Move
Monday, January 22, 2007
  • Federated Department Stores
    Mediaedge:cia
    Federated Department Stores, parent company of Macy's and Bloomingdale's, has shifted its $200 million media buying and planning account from Starcom to Mediaedge:cia, without a review.
  • Olympus
    Deutsch
    Olympus Imaging America selected Deutsch New York as its advertising agency of record, responsible for creative and media planning and buying. The Martin Agency previously handled the account and did not participate in the review. The account is valued at $15 million.
  • International Delight and Land O Lakes
    Ten United
    Ten United will create advertising, promotional, interactive, and in-store materials for two WhiteWave Foods Company brands: International Delight flavored coffee creamers and Land O Lakes Half & Half brands. Billings are valued at $25 million.
  • La-Z-Boy
    In Review
    La-Z-Boy placed its $35 million advertising account in review. Doner currently handles the work and will defend.
  • Crocs
    Zimmerman Advertising
    Zimmerman Advertising has been named agency of record for footwear brand, Crocs.
  • Twentieth Century Fox Filmed Entertainment
    Zenith Media
    Zenith Media was awarded Twentieth Century Fox Filmed Entertainment's North American media planning and buying account. The company's International media planning and buying account is still in review. The combined accounts are valued at $1.1 billion.
  • Various Accounts
    Brownstein Group
    Brownstein Group added two new clients, J&J Snack Foods' SUPERPRETZEL brand and Penny Loves Kenny Shoes to its roster. The agency will be assist SUPERPRETZEL with its new TV campaign, incorporating social and emerging media. For Penny Loves Kenny Shoes, Brownstein Group will develop branding, interactive, trade advertising and e-marketing components.
  • Oregon Parks and Recreation Department
    HMH
    HMH has been selected as lead agency for the Oregon Parks and Recreation Department. The agency will provide brand strategy, advertising, public relations, interactive and graphic design services.
  • Go Daddy
    Shine Advertising
    Citing creative differences, Shine Advertising has resigned the Go Daddy account. Shine was charged with creating the company's Super Bowl ads, along with handling marketing and viral components.