Accounts on the Move
Monday, June 18, 2007
  • Best Buy
    Best Buy selected BBDO New York as agency of record for its $200 million account. The agency will handle account planning, creative, and media work, which was previously handled in-house. In addition, Best Buy will expand its relationship with Crispin, Porter + Bogusky beyond Geek Squad to partner on business development and in-store activation opportunities for the Best Buy brand.
  • U.S. Department of Defense
    Mullen was awarded the U.S. Department of Defense Joint Advertising, Market Research & Studies program contract, following a mandatory review. Mullen, which won its original JAMRS contract in 2002, will continue to handle advertising, direct marketing, interactive and public relations services. The term of the new contract is for one year, with four additional annual options. The total annual estimated contract value is $50 million.
  • Checkers Drive-In
    In Review
    Checkers Drive-In placed creative chores on its $35 million advertising account in review. The company recently split with its agency, Amalgamated.
  • Big Lots
    In Review
    Amalgamated, Bernstein-Rein, Merkley + Partners and The Richards Group are the four agencies competing for creative duties on Big Lots' $50 million advertising account. SBC Advertising previously handled the account.
  • Outback Steakhouse and Carraba's Italian restaurants
    In Review
    Outback Steakhouse and Carraba's Italian restaurants have placed their $90 million media buying and planning account in review. Work is currently split between Doner and MPG.
  • Porsche
    Anomaly has withdrawn from the $25 million Porsche review.
  • Wal-Mart
    42 Degrees
    Wal-Mart awarded its $60 million multicultural media planning and buying account to 42 Degrees.
  • Living Essentials
    Empower MediaMarketing
    Empower MediaMarketing, Cincinnati, has been awarded media planning and buying duties by Living Essentials, makers of 5-Hour Energy. Billings were not disclosed.
  • Various Accounts
    Peppercom added two clients to its roster: Jump Associates and Foreversafe.
  • Philly Pretzel Factory
    Oxford Communications
    Philly Pretzel Factory tapped Oxford Communications as agency of record for its marketing and communications work. The agency will handle advertising, public relations, graphic design and strategic planning.