Monday, August 13, 2007
- TAXI New York
TAXI New York was awarded two Johnson & Johnson brands: Motrin and Children's Motrin. The $10 million account was previously handled by Alchemy. - JWT
Nokia hired JWT to handle distribution and adaptation work on its global advertising account. - The VIA Group
The VIA Group has been selected by Guardian Industries, a global glass producer, as its international branding agency of record. The scope of work will include branding strategy, research, public relations, advertising, media planning and interactive. - KSL Media
James Hardie Industries, makers of building materials, awarded KSL Media its $15 million media account. - TAXI New York
New York Life awarded TAXI New York its $30 million advertising account. - Mullen
TJX Cos. moved creative duties for its Marshalls brand to Mullen. The Kaplan Thaler Group previously handled the account. - BooneOakley
BooneOakley Charlotte has been named agency of record for Halo Technologies. A $20 million budget will go to TV, print and interactive collateral in the national launch of Halo's first retail product, the Halo Ultraviolet Germ-Killing Vacuum. First work will launch in September. - Blattner Brunner
After a two-month review, Levitt & Sons named Blattner Brunner as its agency of record, to provide strategy, creative, media and digital work. Billings are valued at $6 million. New work will break next year. The incumbent, VSM Advertising, will continue to handle local marketing for Florida communities now under development. - Y&R Brands
Pony tapped Y&R Brands to handle its brand relaunch. - In Review
New Balance placed its $20 million creative and media account in review. Boathouse currently handles the account. - Walton/Isaacson
Walton/Isaacson was awarded creative and media duties on the Lexus African-American account. - Erwin-Penland
Erwin-Penland was named agency of record for BI-LO, a chain of 227 supermarkets. Billings were not released. Work will include print and broadcast creative development, media planning and buying, Web site development, online marketing initiatives, and in-store merchandising. - RLR Advertising & Marketing
RLR Advertising & Marketing was named agency of record for L.A. Care, charged with handling creative, media and event functions for both general and multicultural advertising programs.
