Accounts on the Move
Monday, September 10, 2007
  • Sony PlayStation
    In Review
    Deutsch Los Angeles, Publicis West, RPA, Venables, Bell & Partners and incumbent TBWAChiatDay are the five finalists vying for creative duties on the $150 million Sony PlayStation account.
  • Monster.com
    BBDO
    Monster.com consolidated its global creative advertising work at BBDO Worldwide. BBDO New York and Atmosphere BBDO will lead the effort on the $150 million account, succeeding Brand Content. Work will debut in early 2008.
  • McDonald's
    Moroch Partners
    Moroch Partners won the McDonald's Rochester, N.Y. Co-op advertising duties, a market that previously worked with Arnold Worldwide for 30 years. The addition of the Rochester market brings the number of U.S. McDonald's markets handled by Moroch Partners to 53. The agency will handle strategic planning, development and execution, along with media planning and buying.
  • Samsung
    In Review
    Samsung placed its global media account, estimated at $500 million, in review.
  • Seabrook Island
    Erwin-Penland
    Erwin-Penland has been awarded creative, media, interactive, direct marketing, promotions and PR duties for the billion-dollar South Carolina resort developments Seabrook Island and Poplar Grove.
  • Porsche North America
    Cramer-Krasselt
    Cramer-Krasselt was awarded creative and media duties on the $40 million Porsche North America account. Other finalists included incumbent Carmichael Lynch, The Martin Agency and SS&K.
  • U.S. Census Bureau
    Draftfcb
    The U.S. Census Bureau awarded Draftfcb New York its 2010 Census communications contract, worth $200 million over four years. In addition to serving as the lead agency, Draftfcb will handle all online and offline general market media planning and will partner with Initiative for general market broadcast buying. Partner agencies will handle media planning and buying for their market segments. The agency will work with partner agencies including Draftfcb Puerto Rico, GlobalHue, A to Sí, IW Group, G&G, Allied Media, Initiative, Weber Shandwick Minneapolis, Jack Morton, Booz Allen Hamilton, the Marcom Group and Zona Design.
  • General Nutrition Centers
    In Review
    General Nutrition Centers placed the creative portion of its $30 million advertising account in review.
  • Starz Entertainment Group
    In Review
    Starz Entertainment Group placed creative duties on its $10 million account in review.
  • Clear
    Optimedia U.S.
    Verified Identity Pass tapped Optimedia U.S. to handle media planning and buying duties for Clear, which provides its members with fast-pass lanes at airport security checkpoints. Optimedia has purchased 250 Clear memberships for its five U.S. offices. Clear provides members with access to faster lines through airport security checkpoints by using an identity card containing their encrypted fingerprint or iris images.
  • New Balance
    In Review
    Arnold Worldwide, BBDO Worldwide, Element 79 Partners, Bartle Bogle Hegarty and Cramer-Krasselt are the five finalists in the running for creative and media duties on New Balance's $20 million account. Boathouse previously handled the work.
  • Allstate
    Various agencies
    Lapiz was awarded creative duties on Allstate's $35 million Hispanic account and Tapestry picked up media duties. La Agencia de Orci y Asociados previously handled the account.
  • Checkers
    ML Rogers
    ML Rogers was named creative agency of record on the $35 million Checkers Drive-In Restaurants account. A new TV campaign will launch this fall.
  • Bahamas Ministry of Tourism
    In Review
    The Bahamas Ministry of Tourism placed creative chores for its $12 million account in review. Fallon previously handled the work.
  • dealnews.com
    Kastner & Partners
    Kastner & Partners was named advertising agency of record for dealnews.com, a deal-publishing Web site. The agency's first campaign combines online advertising with guerilla marketing and selective outdoor concepts. The first part of the multi-million dollar campaign will launch during the Christmas season.
  • Panera Bread
    Looney Advertising
    Panera Bread added Looney Advertising to its roster, handling all corporate communications, including strategic planning, creative development and media planning and buying in New Jersey. The agency is developing an integrated campaign slated to launch this fall, which will include TV, print, online, OOH, radio, branding, in-store and promotions. Looney originally worked with the company on a project basis.