Accounts on the Move
Monday, September 24, 2007
  • Citigroup
    Mediaedge:cia
    Citigroup consolidated its global media account, estimated at $500 million, with Mediaedge:cia.
  • AT&T
    Initiative
    Citing conflicts, Initiative withdrew from AT&T's $3.4 billion media review.
  • IHOP
    In Review
    IHOP placed creative duties on its $80 million advertising account in review. McCann Erickson currently handles the work.
  • Nike
    AKQA
    Nike has appointed AKQA as its global digital agency for all its soccer/football-related online projects across US, Canada, Latin America, Europe and Asia-Pacific.
  • ExpressJet Airlines
    ATTIK
    ExpressJet Airlines named ATTIK as creative agency of record. The agency will be responsible for branding, promotions, advertising, web development and media planning activities.
  • Equinox Fitness Club
    Fallon Worldwide
    Equinox Fitness Club selected Fallon Worldwide as its advertising agency of record. The agency will develop a branding campaign that includes traditional and new media executions. Fallon will also handle media planning and buying.
  • Saab
    McCann Erickson
    General Motors shifted creative duties on its Saab account from Lowe to McCann Erickson, which also scored GM's corporate image work.
  • Various Accounts
    Young & Rubicam
    Young & Rubicam was awarded creative assignments from the NHL and the New York Post.
  • LG Electronics
    Agency.com
    Agency.com was awarded lead global creative chores for LG Electronics' digital display division. The account is estimated at $100 million.
  • Best Buy
    Barrie D'Rozario Murphy
    Best Buy awarded its Home Life business account to Barrie D'Rozario Murphy.
  • Barton Brands
    Wheatley & Timmons
    Barton Brands named Wheatley & Timmons as its agency of record, following a review. The agency will provide public relations, promotion, event marketing services and counsel on brand strategy development on three brands. The agency's initial assignments will focus on Cocktails by Jenn; Old Pulteney; and 1792 Ridgemont Reserve.
  • Hyatt Regency Hill Country Resort and Spa
    Door Number 3
    Hyatt Regency Hill Country Resort and Spa in San Antonio awarded its advertising account to Door Number 3.
  • Bonefish Grill
    Cliff Freeman & Partners
    Cliff Freeman & Partners was tapped as Bonefish Grill's first agency of record.
  • RedEnvelope
    ArnoldEleven
    Arnold Worldwide partnered with creative agency No. 11 in an effort to offer creative and marketing chores to beauty, fashion and luxury brands. ArnoldEleven signed RedEnvelope as its first client.
  • Mike's Hard Lemonade
    In Review
    Mike's Hard Lemonade placed its $30 million advertising account in review. We Are Gigantic currently handles the account.