MediaCom GlaxoSmithKline is consolidating its whopping $1 billion North American media account with MediaCom. The agency practically doubles the amount of billings it currently handles for the company. MPG
previously handled the work.
Wieden + Kennedy Heineken USA removed Berlin Cameron United as its agency for its Heineken and Heineken Premium Light brands and tapped Wieden + Kennedy to handle duties on the combined $100 million accounts.
Toth Brand Imaging K-Swiss, an athletic and lifestyle apparel and footwear company, named Toth Brand Imaging as its advertising agency of record for performance and lifestyle footwear and apparel. Billings for the
account were not disclosed, but are estimated at $15 million. Media planning and buying will be handled by PGR Media in Boston. Gale Group in New York City previously handled the account and will
continue to handle public relations duties. New work is slated to launch in March.
FUSE/ideas FUSE/ideas has been chosen for a re-branding assignment from Office Resources, a distributor of Knoll office furniture in New England. The account, previously unassigned, was awarded after a review of
local agencies. Billings were not released.