Accounts on the Move
Monday, January 7, 2008
  • Braun
    Omnicom Group
    BBDO Worldwide was tapped to lead a group of Omnicom Group agencies on a Braun assignment.
  • Pernod Ricard
    Aegis Media
    Aegis Media retained Pernod Ricard's global media account, following a review. Carat will handle the US portion of the account. The account will include work for Pernod Ricard brands including Chivas, Jameson, The Glenlivet, Wild Turkey, Stolichnaya, Malibu, Kahlua, Beefeater Gin, Seagram's Gin, Jacob's Creek Wines and Perrier Jouet, among others.
  • JC Penney
    In Review
    JC Penney placed its Hispanic marketing account in review, opting not to renew its contract with Dieste Harmel & Partners. The account is estimated at $30 million.
  • Microsoft
    In Review
    Crispin Porter + Bogusky and Fallon are the two agencies left competing for Microsoft's consumer products assignment.
  • Jack in the Box
    Apollo Interactive
    Apollo Interactive successfully defended its interactive advertising account for Jack in the Box restaurants. The win expands Apollo's online creative, media and strategic duties.
  • adidas Golf
    NYCA was named agency of record for adidas Golf. The agency is charged with planning and executing the brand's global creative and communication strategies for all shirts, pants, shoes, outerwear and eyewear. Media will include television, print, online, special events, in-store static and interactive displays. The account is estimated at $3 million.
  • Timberland
    Timberland parted ways with Arnold and placed its $2 million account in review.
  • Fuse
    Merkley + Partners
    Merkley + Partners was tapped to handle creative and media planning chores on the $2 million Fuse account. The agency bested Brooklyn Brothers for the win.
  • Sharp Electronics
    Lowe was awarded creative duties on Sharp Electronics' Aquos brand of TVs. The $60 million account was previously handled by Wieden + Kennedy.
  • Sony Electronics
    Mediaedge:cia was tapped to handle Sony Electronics' $250 million planning and buying account in Asia.
  • Domino's Pizza
    LatinWorks was assigned Hispanic national and local media planning and buying chores for Domino's Pizza, following a review. Prior to the win, LatinWorks had exclusively handled the Hispanic creative portion of the business since 2005. The media assignment, effective January 2008, consolidates national and local media planning and buying duties previously handled jointly by Lopez Negrete Communications and MindShare.
  • Costa Del Mar
    Costa Del Mar, a sunglasses brand, selected McGarrah/Jessee as its branding and advertising partner. The agency will handle account planning, media planning and buying and all creative duties.
  • Bombay Sapphire
    Bombay Sapphire tapped 180 to handle global creative duties on its $10 million account.
  • Sartori Foods
    Colangelo was named agency of record for Sartori Foods, a cheese maker. The new campaign will launch January 2008 in Chicago, New York, Minneapolis and San Francisco. Media will include online and in-store as well as special events.
  • Rubbermaid
    Young & Rubicam and Maxus
    Rubbermaid awarded Young & Rubicam and Maxus creative and media duties on its $15 million account.
  • REI
    REI, a provider of outdoor gear and clothing, awarded its national creative advertising and media buying accounts to BBDO Atlanta and Prometheus Media Services, respectively. The account is estimated at $28 million.
  • Medco Health Solutions
    In Review
    Rapp Collins, Mullen and Gillespie are the three agencies vying for Medco Health Solutions' $20 million direct marketing, public relations and interactive account.
  • Friendly's
    Zimmerman Advertising
    Friendly's named Zimmerman Advertising to handle its advertising account.
  • Kimberly-Clark
    Naked Communications
    Kimberly-Clark added Naked Communications to its agency roster.
  • Port of Portland
    Sockeye Creative
    Sockeye Creative was named agency of record for the Port of Portland.
  • AppleCreek Management Co.
    Hauser Group
    Hauser Group was named agency of record for AppleCreek Management Co., an Applebee's franchisee operating 40 restaurants in metro Atlanta and developer and franchisor of Up The Creek Grill - Seafood & Steaks. The agency will handle media planning and buying and public relations for the Applebee's restaurants and strategic planning and positioning, public relations, media planning and buying and creative development and execution for Up The Creek.
  • Virgin America
    Carat was named search marketing agency of record for Virgin America. The account will include a variety of paid search marketing and search engine optimization services, and will be managed by the agency's San Francisco office.
  • Novartis
    Deutsch New York was awarded additional creative work by Novartis, this time the $25 million Exelon account, a patch that treats moderate Alzheimer's disease. The agency bested Kaplan Thaler Group, Kirshenbaum Bond & Partners and Ogilvy & Mather for the win.
  • The Visiting Nurse Service of NY
    Hill Holliday
    The Visiting Nurse Service of NY selected Hill Holliday's New York office as its agency of record. The agency will develop new TV, radio, print and online advertising for the brand, to be launched in the first quarter of 2008. The agency will also be responsible for media planning and buying. Billings are not disclosed.
  • Colonial Life
    VIA Group
    The VIA Group was named agency of record for Colonial Life & Accident Insurance Company. The scope of work will include advertising, branding, strategy, research, and media planning and buying. The account will be managed out of VIA's Portland office. Spending was not released.
  • Qwest Communications International
    Draftfcb Chicago was named strategic partner and agency of record for Qwest Communications International's consumer advertising programs. McClain Finlon Advertising previously handled the account.
  • Sonos
    In Review
    Sonos, a manufacturer of multi-room digital music systems for existing homes, opened a review for an agency to assist with Sonos' integrated offline/online direct marketing strategies. An announcement is expected by mid-February. Ayzenberg, the current planner/buyer for Sonos, will be included in the review. The company will retain Bay Sequence as its branding agency.