Accounts on the Move
Monday, July 7, 2008
  • Cadbury Adams USA
    In Review
    Cadbury Adams USA placed its U.S. and Canada media work in review. Mediaedge:cia currently handles the U.S. account, and M2 Universal handles the Canadian account.
  • Hyatt Hotels
    In Review
    The Martin Agency, BBDO New York, Bartle Bogle Hegarty New York, Cutwater and Publicis & Hal Riney are the five agencies vying for Hyatt Hotels' global brand image assignment.
  • Microsoft Corp.'s business solutions products
    JWT
    Microsoft awarded JWT global creative chores on its business solutions products account.
  • SanDisk
    Publicis & Hal Riney
    SanDisk awarded Publicis & Hal Riney creative chores on its $35 million advertising account. Grey San Francisco previously handled the work.
  • adidas Originals
    Sid Lee
    adidas Originals named Sid Lee as its new lead creative agency, following a review. 180 previously handled the account. Sid Lee will handle advertising, branding, retail design, experiential and interactive communications.
  • Popeyes
    GSD&M Idea City
    Popeyes named GSD&M Idea City as its national creative advertising agency of record. The account includes creative duties for the company's in-store, online, print, TV and radio advertising efforts.
  • Heineken USA
    G2 and Dieste Harmel & Partners
    Heineken USA awarded G2 and Dieste Harmel & Partners its promotional assignment. This assignment consolidates below-the-line marketing activities previously managed by Ryan Partnership, The Vidal Partnership and Alcone Marketing Group for the Dutch, Heineken Equity Hispanic and Mexican brand portfolios, respectively. The Vidal Partnership will remain the Spanish-language advertising agency of record for the Heineken Brand Equity.
  • Tourism Australia
    DDB
    Tourism Australia awarded DDB creative chores on its global ad account, valued at $170 million over three years. M&C Saatchi previously handled the account.
  • GMAC Financial Services
    Bartle Bogle Hegarty
    GMAC Financial Services tapped Bartle Bogle Hegarty as its lead global agency.
  • Jenny Craig
    The New Group
    Jenny Craig tapped The New Group as its interactive agency of record.