Accounts on the Move
Tuesday, September 2, 2008
  • Stolichnaya
    Ogilvy New York
    Stolichnaya Vodka awarded its global integrated marketing and branding account to Ogilvy New York.
  • Merck
    TBWA/GERMANY
    Merck has appointed TBWA/GERMANY's Hamburg office to handle the global communications for three of its consumer healthcare brands: Nasivin, Femibion and Flexagil. The campaigns will debut globally in 2009.
  • Stein Mart
    22squared
    22squared has been named agency of record for retailer Stein Mart. The $30 million account includes a new branding campaign, along with a 2008 holiday shopping season campaign.
  • TruGreen
    Publicis Dallas
    TruGreen, a lawn and landscape company, selected Publicis Dallas to develop its brand platform, strategy, creative, direct and digital elements. Optimedia handles media planning and buying chores. Publicis Dallas has an existing client relationship with TruGreen's sister company, Terminix. New creative will launch in spring 2009.
  • Outback Steakhouse
    In Review
    Outback Steakhouse placed the creative portion of its $80 million advertising account in review. The Kaplan Thaler Group currently handles the account.
  • Stella Artois
    In Review
    The London offices of Euro RSCG, Mother and Publicis are vying for global creative duties on InBev's Stella Artois brand. Lowe previously handled creative chores on the $40 million account.
  • Washington State Lottery
    Cole & Weber United
    Cole & Weber United was awarded the Washington State Lottery account, valued at $12 million.
  • Westin Hotels & Resorts
    Deutsch New York
    Deutsch New York no longer serves as agency of record for Westin Hotels & Resorts but remains on the company's roster.
  • RoomPlace
    Zimmerman Advertising
    The RoomPlace tapped Zimmerman Advertising to handle integrated advertising duties. The account is valued at $10 million.
  • Hoover
    The Martin Agency
    Hoover vacuums awarded creative and media chores on its $25 million account to The Martin Agency.
  • Philadelphia Cream Cheese
    Nitro
    Nitro was awarded U.S. creative duties on Philadelphia Cream Cheese's $25 million advertising account. JWT Toronto previously handled the work.
  • Vasque and Irish Setter
    OLSON
    OLSON has been tapped to handle holistic planning and media planning for the outdoor shoe and boot brands, Vasque and Irish Setter. Both are divisions of the Red Wing Shoe Company.
  • Dassault Systemes SolidWorks
    Small Army
    Dassault Systèmes SolidWorks, a 3D CAD software solution provider, named Small Army as its agency of record, following a review. The agency will handle print and online advertising, direct mail, sales collateral, reseller materials, and tradeshow booth design.