Accounts on the Move
Monday, September 8, 2008
  • Discover Card
    MediaCom
    MediaCom has been named Discover Card's media buying and planning agency of record. Starcom previously handled the account, valued at $90 million. The Martin Agency will continue to handle creative chores.
  • Office Depot
    Young & Rubicam
    Office Depot awarded its $120 million marketing account to Young & Rubicam. The Kaplan Thaler Group previously handled the account.
  • SuperValu
    Fame
    Fame picked up the creative portion of SuperValu's $85 million advertising account.
  • Wrigley
    Tribal DDB Worldwide
    The Wm. Wrigley Jr. Co. selected Tribal DDB Worldwide as its digital agency responsible for driving interactive strategies and initiatives for all of the company's U.S. brands. The agency is the first digital AOR for Wrigley.
  • PetSmart
    Bernstein-Rein
    Bernstein-Rein was awarded creative duties on the $45 million PetSmart account.
  • Waterford Crystal
    In Review
    Waterford Crystal placed its creative and media accounts in review.
  • Centrum and Caltrate
    McCann Erickson
    McCann Erickson picked up U.S. creative chores on two Wyeth brands: Centrum and Caltrate. The Kaplan Thaler Group previously handled the work.
  • Sauza
    In Review
    Sauza tequila has parted ways with its agency, Publicis Worldwide.
  • Levitra
    In Review
    Erectile dysfunction drug Levitra placed its creative account in review. BBDO presently handles the work.
  • Ubisoft
    Zenith Media
    Zenith Media was named the strategic media planning and national buying agency of record for Ubisoft. The account will be managed from Zenith's Los Angeles office.
  • Mazola
    Lapiz
    Mazola cooking oil tapped Lapiz to handle creative duties on its $3 million Hispanic advertising account. Tapestry will handle media planning and buying chores.