Accounts on the Move
Monday, April 5, 2010
  • Bojangles' Restaurants
    BooneOakley
    Bojangles' Restaurants, Charlotte, named BooneOakley, Charlotte, as advertising agency of record on its $10 million account. The agency will handle TV, radio, online, outdoor and non-traditional advertising. First work will break in June.
  • PureCircle
    Euro RSCG Chicago and Ketchum
    PureCircle, producer of high purity stevia-derived sweeteners and developer of proprietary technologies tied to natural, sweet products, has named Euro RSCG Chicago and Ketchum as integrated and public relations agencies of record, respectively. Euro RSCG Chicago will handle creative and digital duties.
  • Boston Market
    Zimmerman
    Boston Market tapped Zimmerman to handle creative and media chores for its $5 million advertising account, previously handled by Fallon.
  • MTV Networks International
    La Comunidad
    La Comunidad has been selected by MTV Networks International to produce the network's global campaign inspired by this year's World Cup games. The campaign will air on all MTV Networks around the world in May.
  • LPGA
    NYCA
    The LPGA (Ladies Professional Golf Association) hired NYCA to handle its global branding efforts.
  • Livescribe
    T3
    T3 has been named agency of record for Livescribe, a smartpen that digitally captures notes by linking audio recordings to what is handwritten on paper. The agency will handle the brand's marketing strategy, creative and media services. The account will be run out of T3's San Francisco office.
  • Unilever Australia
    Reprise Media
    Reprise Media Australia has been tapped to handle paid search, search engine optimization and social media for Unilever Australia.