Monday, November 1, 2010
- Mindshare
Mindshare was awarded L'Oreal's consolidated media buying and planning account in China, valued at $1 billion. - goodness Mfg.
Toshiba USA has named goodness Mfg. as agency of record for its Consumer Electronics' Computers business. New work will break this month for the Holiday season. Spending is estimated at $28 million. Young & Rubicam/Wunderman Southern Calif., previously handled the account. - Big Spaceship
Big Spaceship was awarded digital work for production company, Lucasfilm. - Colle+McVoy
Colle+McVoy was named global advertising agency of record for Dorel Industries' Recreational/Leisure segment, whose brands include Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOi. The agency will lead global strategic and creative development of integrated programs across all traditional and non-traditional mediums targeted to consumers, independent bike dealers, mass merchants and sporting goods retailers. - Blitz
Breville USA, a designer and manufacturer of countertop kitchen appliances, selected Blitz as its media agency of record. - Crispin Porter + Bogusky
MetLife awarded Crispin Porter + Bogusky creative chores on its b2c account. Young & Rubicam previously handled the work. - BBDO San Francisco
Vail Resorts, operator of the six mountain resorts of Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar-at-Tahoe, selected BBDO San Francisco as its creative agency, following a review. The agency's first assignment will be to create a marketing communications program in support of the Heavenly Mountain Resort in Tahoe. Work debuts in November. - mono
Tillamook Cheese named mono as its advertising agency of record.
