Accounts on the Move
Monday, December 6, 2010
  • Walt Disney Co.
    In review
    The Walt Disney Co. placed its massive media account, estimated at $1 billion, in review. Starcom currently handles the work.
  • Arby's
    BBDO New York
    Arby's tapped BBDO New York as its national advertising agency of record. Merkley + Partners previously handled the work.
  • Sharpie, Expo and Prismacolor
    Draftfcb
    Draftfcb rode off with media chores for Sharpie, Expo and Prismacolor brands.
  • Granini
    Euro RSCG Worldwide
    Euro RSCG Worldwide was awarded the pan-European business for Granini, a juice brand in Europe. The agency is opening Euro RSCG Frankfurt, where the account will be handled.
  • Cactus
    Smashburger
    Smashburger hired Cactus as its agency of record. The agency will handle brand advertising, national promotions and media buying duties.
  • HomeAway
    Vendor Inc.
    Vendor Inc. was awarded the brand advertising account for HomeAway. The campaign will launch during the Super Bowl on February 6, 2011. The campaign also includes online advertising, social media and digital elements.
  • Beck's
    Mother
    Anheuser-Busch InBev consolidated its $40 million global account for Beck's beer with Mother.
  • Various accounts
    Doner
    Doner scored creative chores for Choice Hotels and Harman Audio brands. Combined billing for both brands is estimated at $60 million.