BBDO New York scored holiday work and was named creative agency or record for Foot Locker, Lady Foot Locke and Kids Foot Locker. SapientNitro previously handled the work.

Sapporo named KSL Media as its North American media buying and planning agency of record. KSL NY will partner on Sapporo’s 2012 ad campaign with St. Louis-based creative agency Moosylvania.

GNC tapped McKinney as its creative agency of record. Arnell Group previously handled the work.

Digitas Boston was awarded loyalty marketing duties for Dunkin’ Donuts.

Arc Worldwide expanded its work for MillerCoors, adding creative and digital chores to its current retail marketing duties.

EDUCAUSE, a nonprofit organization dedicated to the advancement of higher education programs through information technology, selected 90octane to develop and manage a lead generation and nurture program.