New York-based consultancy Sunday Dinner handled the pitch process.

"It was clear that Johannes Leonardo's consumer-first values and approach to big ideas align with ours," said Jennifer Halloran, brand and advertising head at MassMutual. "The agency's award-winning work and diverse breadth of clients [such as Adidas, Google and Sonnet] demonstrates a category-and-channel-agnostic approach in delivering messaging to all consumers and flexing along the journey to remain fresh, relevant and resonating."

MassMutual spent $29.1 million on measured media in 2015 and $40.8 million the first nine months of 2016, per Kantar Media.

"There is a lot of synergy between the conservation work Cheyenne Mountain Zoo is known for and CCF's work with conscious consumers that made them a natural fit for us," said Jenny Koch, marketing director for Cheyenne Mountain Zoo.

Added Jim Landry, executive creative director of CCF: "We're looking forward to working with a team and an organization that has such a clear mission that aligns with ours."

Vizion moved Universal toward a method of measuring engagement metrics for its various movie titles, including distribution partners like Amazon, iTunes, Best Buy and Target, and developed a phased approach to search marketing.

"It's an absolute pleasure to count Universal Pictures Home Entertainment as a partner," said Mark Jackson, Vizion Interactive's founder and CEO. "For a smallish agency, as we are, it is incredibly tough to compete with the larger, entrenched agencies that would love to have this opportunity that we have been afforded. We are thankful that Universal has given us a chance to prove what we are capable of doing, and look forward to years of servicing their needs, as we move forward as Search Engine Marketing Agency of Record."

"We're extremely excited to debut this campaign," said Helen Way, senior marketing manager at Astroglide. "This approach to us is about more than raising brand awareness, it's about presenting a look and feel that isn't overtly sexy, but seductive and sensual. Our goal is to be the leader in personal health products, we believe this campaign is representative of that. We're eager to see how this new look impacts the business."

Added Patrick Cinco, creative director at Red Door Interactive: "This campaign presented a rather unique challenge from a creative standpoint. Our goal was to not only increase Astroglide's brand awareness, but to do so in a way that's different from the raunchy, ultra-sexualized look that you typically see within this category. We wanted to elevate the campaign to be more reminiscent of the fashion industry versus just blending in with the rest of the competition."

Modern Acupuncture, a franchise that offers acupuncture in retreat-like settings across the country, named Serendipit as its agency of record to brand the new concept and handle digital and traditional marketing, design and public relations.

Buzzies, a wearable device that hekps relieve stress and anxiety and improve focus, reduce cravings and manage anger, tasked the agency to handle national public relations and manage social media.

Blue Door Treatment Center, a Phoenix-based center for opiate harm reduction, selected the firm for brand creation and public relations.

Lastly, Caliente Construction, a woman owned, full-service commercial general contractor, tapped Serendipit to handle website development.