6 results
  • 'The Great Hack's' Great Assumption
    The hit Netflix movie "The Great Hack" is what happens when people with no media research experience make a movie about ad targeting. The problem with the film is th ...
  • The Media Math Behind Russian Meddling
    The Mueller investigation confirmed that the Russians meddled in the 2016 U.S. presidential election. However, it is not believed to have had a material impact on the outcome of t ...
  • What Will TV Advertising Look Like In 10 Years?
    It's 2028 and no one remembers the uproar surrounding Cambridge Analytica (CA) and Facebook anymore. The latter's market cap returned to its prior level after a short time. A l ...
  • Will Data Resurrect TV?
    There is an optimal allocation that advertisers should endeavor to strike with digital and TV budgets. The hyped-up rivalry between TV and digital is more fiction than reality. The t ...
  • C3 And The Next Media Frontier: Set-Top-Box Data
    The national television industry has every reason to congratulate itself for successfully adapting its ad currency to accommodate for a disruptive technology known as the digital video recorder (DVR). T ...
  • Set Top Box Research: A Call for More Open Dialogue
    From a research perspective, digital set top box (STB) data is the most exciting thing to happen to the television research business since people meters rolled out in the la ...