137 results
  • 'Kaiser Karl,' Coty Launch Lagerfeld Fragrance Line
    [Beauty] Fashion design icon Karl Lagerfeld, known snarkily as "Kaiser Karl" and Coty, the world's largest fragrance company, have teamed up for a strategic licensing agreement that will allow Coty ...
  • American Airlines, MasterCard Pair For 'Bourne' Contest
    [Financial Services] The sweepstakes, in which contestants guess how many miles action hero Jason Bourne has logged in his quest to head home in "The Bourne Ultimatum," is designed to ...
  • Zudacomics.com To Draw On DC And IBM
    The site is being billed as a community-oriented, social networking destination for the comic book community that will feature new online content from both amateurs and professionals. ...
  • Might Blackberry Best iPhone?
    A dedicated smart phone with dedicated WiFi may be the all-in-one device BlackBerry addicts (the CrackBerry set) have been waiting for and may just assuage the disappointment they've felt lately ...
  • Still In Consumer Feedback Mode, Dell Launches New Brand
    [Technology] While Dell hasn't placed much focus on marketing or branding since Michael Dell returned to office, IdeaStorm has given the company free marketing about the fact that they are ...
  • Patrón Tequila Adds Viral Marketing With Online Social Community
    The "Patrón Social Club" at patronsocialclub.com is a members-only hub for tequila aficionados. ...
  • Patrón Adds Viral Marketing With Online Social Community
    [Spirits] Says the VP/marketing: "People who enjoy Patrón are trendsetters; they're active and knowledgeable about what's happening within their circle of friends, their community and the world in general. The ...
  • Jack In The Box, Ripple Expand In-Store Content
    [Restaurants] The partnership decision is part of Jack in the Box's strategic initiative to reinvent its brand, which is already underway via improvements to its menu, such as the addition ...
  • Nokia Bumps Lenovo From No. 1 On Greenpeace's List
    [Technology] Nokia became the front-runner again, thanks to its support for Individual Producer Responsibility, which requires each company to take care of the electronic waste from its branded discarded products, ...
  • AT&T Pays $2.8B For Dobson As iPhone Rolls Out
    [Telecommunications] The agreement comes a month after Alltel, whose "My Circle" campaign kicked off the must-have "faves" calling plan trend among all carriers, was acquired for $25 billion by private ...
  • Verizon Positions Its Music Phone To Detract Attention From iPhone
    [Telecommunications] Cingular's competitors are desperately trying to make sure they aren't completely forgotten amidst the barrage of hype and media impression surrounding the iPhone's long-anticipated arrival in Cingular and Apple ...
  • Music Industry Goes Green Despite Limited Impact On Sales
    [Technology] "A lot of people assume that the digital future is a panacea for environmental issues but it's not the case," says Billboard's deputy editor, pointing to Greenpeace's excoriation of ...
  • Sony Signs NASCAR's Dale Earnhardt Jr.
    [Consumer Electronics] Sony Electronics has signed a personal endorsement deal with NASCAR NEXTEL cup Driver Dale Earnhardt Jr. He will appear in a new high-definition ad campaign and make personal ...
  • Direct Mail, Technology Appeal To Hispanic Consumer
    [Research] Internet access is available to more Hispanic consumers than any other ethnic group on a percentage basis, reports Vertis, in a study of the demographic, which found Hispanics also ...
  • Jet Blue Tops In Satisfaction For Low-Cost Carriers
    [Airlines] Despite the winter holiday travel nightmares, JetBlue held on to its top ranking for customer satisfaction among low-cost carriers, reports J.D. Power and Associates. The airline's onboard TV is ...
  • Sony Pulling Plug On Sony Connect Online Music Store
    [Entertainment] Sony was unable to compete with Apple's iTunes store, and struggled to gain market share due to insistence upon a custom security-protected music format for its downloads. ...
  • HBO Partners With Billabong To Promote 'John From Cincinnati'
    [Entertainment] HBO is partnering with Aussie surf brand Billabong to create excitement for its new series "John From Cincinnati," featuring a family of surfers. The value HBO gives the show ...
  • Product Placement No Magic Marketing Bullet
    [Research] Marketers need to be selective when using product placements or risk being ignored, BIGresearch finds. Certain categories such as electronics, grocery and clothing have greater influences. And ethnic groups ...
  • Film Parlays Green Message Into $25M Marketing Support
    [Trend] "Evan Almighty" is being billed as a zero-emission production. Despite a production budget that reportedly ballooned north of $175 million, the film is "the first big movie comedy to ...
  • Burger King, Visa Partner For Cashless Transactions Promo
    [Restaurants] The offer enables the companies to jointly promote loyalty for their brands, as well as specific features of each of them: BK is hoping the lure of earning credit ...
  • Russian Standard Vodka Sues Stoli, Launches 'Pure' Campaign
    [Spirits] "The copy is just 'Pure Russian'--we don't need a lot of pretense around our message; we feel strong with what we have," the company's communications director says. The print ...
  • Polygamists Are Consumers, Too
    HBO is hoping that its creative tactics will drive viewers to "Big Love" en masse when its second season premieres tonight. ...
  • Microsoft To Sell New Zune At Target, Amazon.Com For 30 Days
    [Technology] Zune still is struggling to gain market share in the iPod-dominated portable HDD market, though Microsoft is on track to sell 1 million devices by the end of June. ...
  • Dell Announces Plans To Become Greenest Of Them All
    [Technology] Dell solicits customers for ideas in building "the greenest PC on the planet" via its IdeaStorm online community and will reward five of the best ideas. Dell's announcement follows ...
  • Apple, AT&T Debut iPhone Spots, Announce June 29 Ship Date
    [Telecommunications] By placing its debut ads on "60 Minutes," Apple is signaling that it knows young techies are just waiting to swipe their cards; it's the older, more mainstream audience ...
  • Gather.com Writing Contest Draws 2,676 Manuscripts; Two Get Book Contracts
    Gather.com received 2,676 manuscript submissions for its "American Idol for Books" contest. Simon & Schuster's Touchstone imprint will publish both in September. ...
  • Borders To Promote Winning Books In Gather.com Contest
    [Retail] The bookstore and the online social media platform have a multi-year relationship wherein Borders uses its 17-million address e-mail list to promote special programming on Gather.com. Starbucks is another ...
  • Have You Heard?
    Oh, the iPhone. Have you heard enough about it yet? All this hype for a device that has only been publicly displayed once--by baby daddy Steve Jobs at Macworld at ...
  • Hotels Could Leverage Snack Attacks By Lowering Minibar Fees
    [Hospitality] A TripAdvisor survey finds that travelers have a frosty relationship with hotel mini-bars, with 33% saying they avoid them completely because they are too expensive. Travelers said they would ...
  • MasterCard, Home Depot Team For $100K Sweepstakes
    [Strategy] The financial services and retail giants are again working together to drive spending with both. The promotion is supported with a fully integrated media platform, including print, online and ...