137 results
  • AT&T Prepares For iPhone Launch, Furthers Rebranding Efforts
    [Telecommunications] "Cingular was an amazing success story," one analyst says. "They did a great job of building that brand, but the marketplace is a different marketplace now, and the competition ...
  • Successful IdeaStorm In Place, Dell Expands To Retail
    [Electronics] The computer giant will capitalize on customers who value an alternative to direct-to-consumer, says an analyst, who raves about IdeaStorm: "It's a technique that has two benefits: it solves ...
  • Toshiba, Studios Partner For Major In-Theater, Retail HD DVD Promo
    [Electronics] Toshiba is offering instant, in-store rebates on some of its HD DVD players as studios release HD DVD-formatted movies. The company is also offering five free HD DVDs with ...
  • Verizon Creates 'New' Brand With Advertising, Media Regrouping
    [Telecommunications] Executive Vice President/CMO John Stratton says having fewer agencies will let the company "leverage key creative teams and develop one immediately identifiable Verizon brand. It is an essential step ...
  • Customers Call The Shots In Rules Of Mobile Marketing
    [Telecommunications] A successful mobile marketing campaign must deliver relevant marketing in response to mobile users' specific, content-driven usage patterns. Consumers deserve mobile marketing that is useful, non-obtrusive and even welc ...
  • Verizon's Reliability, Loyalty Earn It High Customer Satisfaction Score
    [Telecommunications] In advance of the start of this year's hurricane season, the company is making an extra effort to remind its customers in the Southeast that it has spent significantly ...
  • USA Networks Starts Off 'Starter Wife' With Interactive Lifestyle Campaign
    [Entertainment] The network has aggressively used non-traditional tactics to create buzz and drive viewership around the launch of new programs. "It's paying off very effectively, and they've done a great ...
  • Pioneer Turns To iPod Agency To Brighten Flat-Screen TV Brand Line
    [Electronics] TBWA/Chiat/Day will take its marketing lead from Project KURO, highlighting Pioneer's deep-black plasma expertise, and will promote the company's higher-end market message across all its home entertainment product li ...
  • J.D. Power: T-Mobile, Verizon Above Average In Customer Experience
    [Telecommunications] Carriers need to be constantly aware of how to improve their customer satisfaction, especially as they face competition from big-box retailers, who are making sure customers get good wireless ...
  • Kraft, 'Today Show' Food Editor Open Second Life Supermarket
    [Retail] The company, the first to have a virtual supermarket, will unveil more than 70 new products in its online outpost. Health and wellness, along with premium taste, quick meals ...
  • Whole Foods Is Consumers' Favorite Green Brand
    [Perception] In a new survey by WPP, eight in 10 consumers believe it is important to buy from green companies, with most saying they would pay more for green products. ...
  • Jobs Tries To Promote Greener Apple With Open Letter On Environmental Policies
    [Technology] Responding to last month's low ranking by Greenpeace, Steve Jobs makes public the company's plans for dealing with hazardous chemicals and recycling e-waste in an open letter that reinvigorates ...
  • Hellmann's To Launch 'Real Food' Campaign Via Ogilvy
    [Food] The campaign will extend the interactive component of real stories and recipes through partnerships with Yahoo's food page and with Wal-Mart. Recipes will appear on http://food.yahoo.com, and representatives will ...
  • PR Newswire To Track Brand, Company Mentions On Blogs
    [Strategy] Via a partnership with online community market intelligence firm Umbria, PR Newswire will enable brand marketers to access analyzed data about who is saying what about them online. After ...
  • Fox Searchlight Sponsors Easy-As-Pie Mother's Day To Promote Keri Russell Flick
    [Entertainment] Martha Stewart Living Omnimedia, HGTV and Cover Girl will join in promoting the Sundance hit romantic comedy "Waitress." Special gift bags be given to all attendees at the screenings, ...
  • Customer Loyalty Engagement Index Proves The 'Rule of Six'
    [Research] Despite recent customer service challenges, JetBlue Airways tops the airline category, demonstrating not only that when it comes to customer expectations, often a customer's positive residual experience with a ...
  • Cartoon Network Partners With Zune For Alternative Up-Front
    [Technology] In an edgy, quirky spin on the traditional upfront presentation, attendees of the Cartoon Network's upfront party in New York last night left with preview content of the network's ...
  • Both Verizon, Sprint To Offer Customers New, Global BlackBerry
    [Telecommunications] While Sprint plans to market the device to both its enterprise and consumer segments, Verizon intends to market only to its enterprise customers because "much of the marketing is ...
  • AT&T Profit Up Thanks To SBC Purchase, Mixed Results For Wireless
    [Telecommunications] AT&T is the first telecom to report earnings this season, so it remains to be seen whether its earnings indicate a sector-wide trend or if its competitors perhaps will ...
  • Toyota's Scion Brand Bests E-Tailers With Recognition Among Young Consumers
    [Retail] Leading the survey at No. 1, despite not having even ranked last year, Scion's "spectacular success with their target market is the interactive and community-oriented nature of the Scion ...
  • AT&T Wireless CMO Resigns Amid Company's Massive Rebranding
    [Telecommunications] Marc Lefar had overseen Cingular Wireless for four years before its acquisition by and integration into AT&T. Speculation has it that the move to rebrand Cingular could have caused ...
  • Dell Quietly Names First-Ever CMO As Part Of Founder's Reorg
    [Electronics] Mark Jarvis, formerly CMO at Oracle, will focus on a comprehensive marketing strategy for the computer company's commercial and consumer businesses. ...
  • Coors Shifts Strategy Toward Multicultural Marketing
    [Beverages] The company follows its 2007 brand-wide ad strategy by saying this will be an important year for its focus on Hispanic, African American consumers. Coors sees a ripe opportunity ...
  • General Mills Launches Innovation Network To Develop Products
    [Food] The company seeks partner inventors with patents on new food technologies to help it develop new products in specific categories. It is already out with Mario Batali frozen pasta ...
  • Greenpeace Ranks Apple At Bottom Of Barrel On Green Policies
    [Technology] Chinese company Lenovo, previously lowest-ranked, pushed aside Nokia to take the top spot in the non-profit's quarterly report. Its e-waste policies and practice, as well as its global take-back ...
  • AT&T Woos Customers With Free HD Offers
    [Telecommunications] The company is ratcheting up the goodies by offering new video customers one year of free high-definition television if they subscribe to its U-verse fiber-to-the-node network or its co-branded ...
  • Motorola Unveils New Products Amid Losses In Handset Biz
    [Telecommunications] The cell phone maker is trying to reinvigorate its flagging RAZR line and reclaim some of its eroding market share. The company is also in a deal with Verizon ...
  • American Airlines Uses Social Networking To Reach Alumni
    Looking to expand its college marketing program beyond students' graduation dates, American Airlines has partnered with social networking company Affinity Circles to offer students and alumni discounted tickets and the ...
  • American Airlines Partners With Affinity Circles To Pursue Alumni
    [Travel] Affinity had a less-direct arrangement with Apple in 2006 but the airline is the first to join in development of the promotion's content, and that way, says Affinity, "it's ...
  • AT&T Launches First Three-Screen Traditional-Content Deal
    [Telecommunications] The company will provide content for the 2007 Masters Tournament through AT&T Television, Broadband and Wireless Services, reach consumers via the most ubiquitous communications and entertainment devices. ...