137 results
  • Verizon Wireless Launches 30-Day 'Test Drive' Program
    [Telecommunications] The move is an industry first, although it is likely to be mimicked by fierce competitors. A company spokesman says it represents a new paradigm in the way the ...
  • Xerox Promotes Consulting, Color Biz With New Ads
    [Business Services] Xerox Corp. is continuing to expand its brand identity beyond standard office copiers with new advertising and marketing campaigns to highlight its consulting services and color copying business, ...
  • Live from OMMA: Roehm, Womack Discuss The Future
    [Strategy] In brand marketing, context is more complicated, and brands must relate their offering to the lives of the consumer, they said. In the Marketing 3.x world, "we move from ...
  • Live From OMMA: Branding In Cyberspace
    [Conference] Best Buy was cited as projecting a completely integrated brand experience. Panel experts agreed that, with so much information available to the consumer today, there is a unique opportunity ...
  • Legal Music Downloads Rise, But P2P Sharing Still A Threat
    [Research] iTunes has a 70% share of U.S. households using a legal service, but the average number of files purchased by iTunes users fell 11% since 2005. Other a la ...
  • TiVo Broaches Mobile Horizon, Does So With Verizon
    In a deal with Verizon Wireless, TiVo will offer TV viewers the ability to program and control their digital video recorders remotely via their cell phones wihle on the go. ...
  • Harris Reports Acceptance Of Mobile Ads On The Rise
    A new study by Harris Interactive suggests that getting cell phone users to accept mobile ads might just be a question of matching the right incentive with the right demograp ...
  • Cell Phone Users' Acceptance Of Mobile Ads On The Rise
    [Research] A new study shows that, if marketers target carefully, they may be able to find the right demographic combination that will accept cell phone ads for the right incentive. ...
  • Verizon, TiVo Partner To Offer Mobile Program Scheduling
    [Telecommunications] The deal is important because TiVo owns the product brand identity category for DVRs and because the price is set at $1.99 a month, the new magic number for ...
  • NBC Universal, MobiTV Cut Deal For On-Demand Downloads
    NBC Universal and MobiTV have struck a deal that will put "Must See TV" in the palm of consumers' hands. Under the deal, hit shows from NBC's content library will ...
  • AT&T Follows Apple, Nokia, Opens High-Profile 'Experience'
    [Technology] The 5,000-square-foot store plans to offer consumers in a store what the new AT&T offers consumers as a company: a one-stop shop for all their information technology and entertainment ...
  • Leverage User-Generated Content To Boost Brands
    [Strategy] Authors of product reviews, more often than not positive, are brand advocates that companies can study and reward. Their buying habits and online chatter patterns have an enormous sphere ...
  • Game Console Usage Is Up 18.5% Since 2004
    [Research] With game consoles in almost 46 million U.S. television homes, marketers have great opportunities to grab eyeballs from this increasingly popular medium. At any minute, roughly 1.6 million people ...
  • NBC Poised To Sell Digital Downloads
    NBC will soon launch its own digital download store, where customers can purchase "SNL" clips and an entire season's episodes of hit shows like "The Office," an NBC executive said ...
  • NBC To Offer Download Store To Compete With iTunes
    [Entertainment] Consumers will be able to download an entire season's episodes of such hit shows as "The Office," an NBC executive told participants of the MultiCultural Media Expo in Los ...
  • Microsoft Extending Marketing To Concerts, Social Events
    [Technology] Zune holds its second-place market share slot amid complaints of cracked screens, skipping songs and rumors that the next-generation version is coming in August. ...
  • Fisheye Positions Self As Latest In Wine Packaging
    [Beverages] In an appeal to people still proving themselves, the winery's ads compare 18th-century wooden casks to their hip, flexible, 21st-century equivalents and carry the tag line, "better wine, better ...
  • New Virgin USA Brand Chief Has Full Agenda
    [Travel] The company, which oversees the Virgin brand, is trying to get Virgin America off the ground. This former Interbrand executive will be instrumental if and when it does. ...
  • Dell Gives In To Customer Demand, Will Sell Linux PCs
    [Technology] Computer manufacturers have been keen to find a way to deliver affordability and technological capability. Offering a range of operating systems could help them return to the days of ...
  • McDonald's Targets Hispanics With Filet-O-Fish Promo
    [Restaurants] The company is pegging its mobile campaign on a population that responds well to SMS-based promotions, uses cell phones more than other populations in the U.S. and likes surfing ...
  • Sony's Cool Surfer Penguins Rack Up Hot Promo Deals
    [Technology] McDonald's, in its first Sony deal, is among corporate sponsors signing on to $100M in media spending to hype summer CGI flick "Surf's Up." ...
  • Hello! iPhone Ad Debuts During Academy Awards
    [Telecommunications] Apple's ad is a compilation of clips from films and TV in which actors answer the phone, which gets progressively more modern, ending with a teaser for the June ...
  • Can Lenovo Become A Household Name?
    [Technology] The Chinese PC maker's ThinkPad was top ranked by TBR for brand awareness and customer satisfaction among corporate IT buyers. Can it make it in the consumer market? ...
  • Asian-American Youth Seek Edgier Image
    [Multicultural] Asian-American youth don't like being stereotyped as smarter than other teens. They're looking for street cred. But listening to Lite FM doesn't help. ...
  • Verizon Ethnic Ads Focus on Personalized Bundles
    [Telecom] Verizon is targeting African-Americans with an ad campaign that emphasizes the ability to personalize bundled TV/Internet/calling service plans based on your life. It's one of several multicultural efforts launching ...
  • Cisco Continues Foray Into Consumer Branding
    [Technology] The acquisition of a social networking vendor is the latest move in Cisco Systems' attempt to move into consumer applications. Cisco, by the way, is that other company with ...
  • What Would Joan Crawford Say To EcoHanger Ad Network?
    [Media] L'Oreal, Revlon, Dunkin' Donuts and Phillips-Van Heusen are among the advertisers placing messages on a new network of environmentally friendly hangers circulating at 35,000 dry cleaners across the coun ...
  • Verizon Wireless Deploys Its Own COLTs In Miami
    [Telecom] Verizon Wireless has deployed two Cells on Light Trucks (COLTs) outside Dolphin Stadium to boost wireless coverage for an anticipated spike in cell phone calls on Super Sunday. ...
  • It's V-Day: Microsoft Goes For Wow Factor With Vista Launch
    [Technology] Microsoft is putting an estimated $500 million into the launch marketing for the Vista operating system. But the real end game is to win brand loyalty for consumers' digital ...
  • Nintendo Wii Sales On Track; New Role Unveiled
    [Electronics] Robust sales of its new Wii gaming consoles helped boost Nintendo's profit by 43%. Meanwhile, the company also plans to use the devices to distribute news from the ...