137 results
  • AT&T Brand Will Dominate After BellSouth Merger
    [Telecom] Two brand names will be retiring once the $79 billion AT&T and BellSouth merger gets the final green light. But the disappearance of Cingular and BellSouth will be grad ...
  • Who You Calling Virgin?
    [Airlines] Upstart Virgin America, the latest extension of Sir Richard Branson's brand empire, introduced its "Jefferson Airplane" this week and is running a Web-based promotion called "Name Our Planes" to ...
  • Citgo Will Advertise Its American Ties
    [Energy] Venezuelan state-owned Citgo Petroleum will launch a new ad campaign this month to "set the record straight" about its political affiliations and commitment to doing business in the ...
  • Chase Speaks To Hispanics In New Credit Card Campaign
    [Multicultural] Chase has launched a multimillion-dollar Spanish-language ad campaign to position itself as the brand of choice among the 43.5 million Hispanics in the U.S., many of whom lack bank ...
  • Verizon Wireless Sponsors Latin Grammy Giveaway
    In its ongoing campaign to court the Hispanic consumer, Verizon Wireless is promoting a chance to win tickets to the Latin Grammy awards. It is a third time sponsor. ...
  • Moet Hennessy Puts Spanish Twist on Music Promo
    The wine and spirits group has extended its use of music-themed brand-building with a digital music download promotion. The regional campaign has a Spanish twist. ...
  • Sony Takes A Road Trip To Woo Hispanics
    Sony Electronics is launching a five-month mobile lifestyle tour through Southern California, called La Experiencia Sony. The lifestyle tour will make stops at independent retailers and at events where people ...
  • Cingular Rumored As Exclusive iPhone Carrier
    The companies are not talking, but Cingular Wireless is rumored to have a six-month exclusive window to provide Apple's long-awaited iPhone cell phone handset at its anticipated release in early ...
  • T-Mobile Expands Network, Plans Ad Shift
    T-Mobile USA will expand its services, introduce a new handset, and drop spokesperson Catherine Zeta-Jones, as it capitalizes on the new capacity won in FCC auctions earlier this month. ...
  • New Alltel Ads Beckon: Come And Get Your Love
    Alltel Wireless' fully integrated ad campaign for My Circle, its exclusive calling network feature, uses the tagline "come and get your love." But the Little Rock, Ark.-based wireless provider isn't ...
  • Qwest Tailors Plan For Hispanics Phoning Home
    Regional cable and telecom provider Qwest is trying to position itself as the brand of choice for Hispanic consumers with a new aggressively priced plan for calls placed to Mexico ...
  • Cingular Connects With Music Lovers On YouTube
    Cingular Wireless seeks to connect with music lovers by sponsoring an online "battle of the bands" video contest on viral video giant YouTube. The announcement may ease the way for ...
  • Nokia Sets Up Shop In Manhattan
    The perennial underdog to its flashier competitor Motorola opened a store last week on New York's Fifth Avenue. ...
  • Verizon Wireless Adds Programming Options
    Verizon Wireless is the latest carrier to add sports programming to its mobile entertainment lineup. Now Fantasy Football players can manage their teams from their phones. ...
  • Sprint Aims For Brand Loyalty With Free Mobile Entertainment
    Sprint Power View, a free original sports and entertainment video network for mobile phones--complete with celebrity anchors, high-profile guest hosts and a news studio in New York--is a first for ...
  • Latest 'New AT&T' Rebranding Begins Today
    [Telecom] In what is starting to feel like an annual event, AT&T kicks off a rebranding campaign today that begins to retire the Cingular Wireless name and changes it to ...
  • Apple's New Phone Could Be Category Killer, Spur Ads
    The rumors were true. Steve Jobs did unveil the much-anticipated Apple iPhone at the Macworld Conference and Expo in San Francisco yesterday. It is slim, stylish, sleek, comes in two ...