8,585 results
  • Digital Engagement Index
    On Thursday (9/21), Google uploaded a YouTube video promoting the Google app for Android and iOS. Between Thursday and Wednesday (9/27) the video captured 1.14M Views and Likes and was ...
  • Time Inc. Joins Dentsu's Addressable Marketplace
    The marketplace for premium programmatic advertising is expanding with Time Inc.'s decision to join Dentsu Aegis Network's Publisher Addressable Marketplace. That gives advertisers scalable access to audiences across its digital ...
  • Twitter May Not Be Best Channel To Confront North Korea
    Is it realistic to expect that openly insulting the stature and ambitions of a totalitarian monster on Twitter will somehow prompt him to move in the direction of compromise and ...
  • Autotrader, Kelley Blue Book Offer Social Audience Extension
    The new social-media audience extension capabilities are part of a larger push to offer a broader, more sophisticated array of digital marketing services for big auto advertisers, including regional sales ...
  • Digital Engagement Index
    On Monday (9/25), the NBA uploaded an image to their Instagram page that showed the Boston Celtics' Kyrie Irving, Al Horford and GD Hayward, describing them as the "The new ...
  • OpenX Acquires Mezzobit, PubNation To Bolster Publisher Offerings
    While "blind programmatic" is often blamed for any number of unwanted online ad adjacencies, programmatic platforms can actually be an ally for publishers in important areas, such as audience validation, ...
  • Time Inc. Puts Mags, UK Division Up For Sale
    Having recently rejected a proposed sale of the entire company, Time Inc. is still open to strategic divestments. It's selling several magazines in its U.S. stable. The British division is ...
  • Digital Engagement Index
    On Wednesday (9/20), Netflix published the official YouTube trailer for Marvel's "The Punisher," a new television series premiering this year on the American streaming service. Tracking 4.6M views between Wednesday ...
  • Google Puts AI Behind Sub Sales
    Google is putting its formidable artificial intelligence capabilities at the disposal of publishers in order to boost their digital subscription sales. The AI programs will draw on Google's own user ...
  • Digital Engagement Index
    Lyft climbed from the #103 to the #26 spot of the leaderboard yesterday with an impressive 326% increase in digital engagements. Driving this spike were 18 new video uploads to ...
  • Concert Taps Index Exchange For Programmatic
    Publishers are continuing their move into bespoke programmatic with a new partnership between Concert, a publisher-controlled ad platform owned by Vox Media and NBCUniversal, and programmatic tech and ad marketplace ...
  • Should Newspapers Start Lifting Paywalls For Trump Speeches?
    Whatever your opinion of the man, President Donald Trump has been a payday for certain media companies, thanks to his penchant - make that talent - for creating unremitting controve ...
  • Consumers Trust Each Other - Brands, Not So Much
    A study of 45 brands found that messages delivered via owned social media were less likely to increase purchase intent than messages delivered via earned social media. Owned social media ...
  • Digital Engagement Index
    The NFL earned the #1 spot of the leaderboard yesterday, thanks to a YouTube video posted on Thursday (9/14), which highlighted the Houston Texans vs. Cincinnati Bengals during week 2 ...
  • Snap Blocks Al-Jazeera Discover Channel At Saudi Request
    The Saudi regime claims that Al Jazeera's Arab-language Discover Publisher Channel, launched in May, violated its local laws by stirring up dissent and acting to the detriment of the kingdom ...
  • Digital Engagement Index
    Geico earned the #10 spot on the leaderboard yesterday (9/17), thanks to a YouTube video posted on Friday (9/15), featuring Jonathan Brooks and actress/musician Junko Goda performing in an opera ...
  • Facebook Stops Advertisers Changing News Headlines
    Facebook is now forbidding the practice of rewriting or editing news article headlines, blurbs and descriptions. The move is aimed at advertisers that were altering the headlines in link previews ...
  • 'Ebony' Freelancers Sue Over Unpaid Bills
    Ebony magazine's failure to pay scores of its contributors has landed the iconic African-American publication in court. The National Writers Union filed a lawsuit against Ebony in Cook County Circuit ...
  • Digital Engagement Index
    On Monday (9/11), Adidas uploaded a video to it's official YouTube channel that showcased the Adidas Tango Squad and Real Madrid Manager and retired world famous soccer player, Zinedine Zidane. ...
  • Google Expected To End 'First Click Free' Feature
    In another concession to publishers, Google has agreed to put an end to its "first-click-free" feature, which allowed users to circumvent publishers' attempts to limit free access to their Web ...
  • EIC Gibbs Departs 'Time' After 32 Years, Another Industry Shakeup
    Nancy Gibbs marks the end of a 32-year-career at 'Time,' who began as a fact-checker before working her way up the editorial ladder to lead what many call the country's ...
  • Digital Engagement Index
    On Tuesday (9/12), Apple published a video to YouTube unveiling the latest iPhone models, the iPhone 8 and iPhone 8 Plus. The video garnered 2.9M views within 24 hours, helping ...
  • PewDiePie Doubles Down On Racist Moves
    From a marketing perspective, Felix Kjellberg's (PewDiePie) latest offense serves to highlight, yet again, the perils of working with social-media influencers. They can go off the rails at any mom ...
  • Snap Bows Campus Publisher Stories
    Snapchat parent Snap is joining forces with a number of big college newspapers to launch Campus Publisher Stories, the tech platform and visual messaging service. The partnership gives student publications ...
  • Digital Engagement Index
    Supported by 4 new official YouTube uploads on Monday (9/11), GoDaddy tracked a 9,206% increase in digital engagements day over day, rising from the #255 to #12 spot on the ...
  • Pot Ads Come To In-Flight Mags, Courtesy Of Allegiant's 'Sunseeker'
    Broad prohibitions on advertising for legal recreational marijuana enacted in many places are no laughing matter. That's why it's a big deal that pot ads are now appearing in a ...
  • Digital Engagement Index
    The NFL topped the daily leaderboard on Sunday (9/10), thanks to a 127% increase in digital engagements. The majority of the brand's digital engagements were driven by Instagram (65%), where ...
  • EPA Lashes Out At AP Reporter Over Harvey Story
    The Environmental Protection Agency, long a bete noire for various industries because of its allegedly heavy-handed regulation, is now turning its sights on an unexpected new target: journalists. ...
  • 'The Advocate,' 'Out' Are Sold To 'High Times' Owner
    In addition to the flagship titles, the deal covers Here Publishing's other properties, including Pride, Plus, Out Traveler and LGBT.com. As part of the deal, Here will rebrand as Pride ...
  • Digital Engagement Index
    On Tuesday (9/5), Netflix promoted its reimagining of the iconic cartoon series The Magic School Bus on the official Netflix YouTube channel. Garnering nearly 875K views between Tuesday (9/5) and ...